Growth Marketing Lead

Please apply only if you have APP marketing experience.

Job Title : Marketing Manager (Only If you are in Hyderabad or Willing to move to Hyderabad)

Marketing – Home Services App ( Canada & US Markets)

Location : Office Hyderabad

Role Objective

To lead the growth and customer acquisition strategy for Client : Home Services App across the Canadian & US markets , driving user acquisition, retention, and revenue growth through a combination of data-driven marketing, ASO / SEO optimization, performance campaigns, partnerships, and product-led growth .

This leader will build and scale a world-class cross-functional growth team that integrates marketing, product, analytics, and revenue operations to achieve aggressive expansion goals.

(Only If you are in Hyderabad or Willing to move to Hyderabad)

Key Responsibilities : Growth Strategy & Execution

• Develop and own the comprehensive growth roadmap for the app in North America — covering user acquisition, retention, activation, and monetization.
• Craft and execute multi-channel acquisition campaigns (Google UAC, Meta Ads, Apple Search Ads, programmatic, influencer collaborations).
• Leverage ASO (App Store Optimization) and SEO to dominate organic discovery in home service and local intent categories.
• Identify new user funnels and optimize CAC : LTV ratios by balancing organic and paid channels.
• Drive localization, pricing, and offer strategies tailored to US and Canadian audiences.
• Product-Led & Data-Driven Growth
• Collaborate with Product and Engineering to implement in-app referral programs, push notifications, gamification , and retention workflows.
• Partner with Data Analytics to build a real-time Growth Dashboard (installs, MRR, churn, cohort analysis, CAC, LTV).
• Establish and continuously refine the North America go-to-market (GTM) plan using A / B testing, funnel analysis, and user segmentation.
• Leverage CRM automation tools (HubSpot, Braze, MoEngage) for lifecycle marketing.
• Team Building & Leadership
• Recruit, coach, and scale a cross-functional growth organization , including :
• ASO / SEO Specialists – for app visibility and search dominance.
• Performance Marketing Managers – for paid campaigns and acquisition.
• Data Analysts – for measurement, attribution, and forecasting.
• Creative & Content Strategists – for copy, visuals, and storytelling.
• CRM / Lifecycle Managers – for retention and engagement.
• Foster a data-first, experiment-driven culture with weekly growth sprints and learning loops.

Ideal Candidate Profile

Leadership Impact

Note : (Only If you are in Hyderabad or Willing to move to Hyderabad)