Performance SpecialistGenisys Group • panchkula, India
Performance Specialist
Genisys Group • panchkula, India
8 days ago
Job description
Key Requirement for the Position
Experience : 2+ years in managing paid search campaigns on Google Ads and / or Microsoft Ads.
Certifications : Google Ads Certification required; Microsoft Ads Accreditation preferred.
Technical Skills :
Proficiency in Google Ads, Microsoft Ads, Google Tag Manager, and Google Analytics.
Strong understanding of keyword match types, bidding strategies, remarketing, and shopping campaigns.
Knowledge of tracking and attribution models.
Analytical Skills : Strong ability to analyze performance data and translate it into optimization actions.
Communication : Excellent written and verbal communication skills for reporting and client interaction.
Detail-Oriented : High attention to accuracy in campaign execution and reporting.
Job Description
Campaign Setup & Management
Plan, create, and manage PPC campaigns on Google Ads and Microsoft Ads across Search, Display, and Shopping.
Conduct keyword research, competitor analysis, and ad copywriting to ensure effective targeting and engagement.
Configure ad extensions, bidding strategies, and budgets to align with campaign objectives.
Optimization & Performance Tracking
Monitor campaign performance metrics (CTR, CPC, CPA, ROAS, Conversion Rate) and make data-driven optimizations.
Manage negative keyword lists, audience targeting, and bid adjustments for improved efficiency.
Perform A / B testing on ad creatives, landing pages, and bidding strategies.
Ensure accurate conversion tracking through Google Tag Manager, UET (Microsoft Universal Event Tracking), and Analytics tools.
Analytics & Reporting
Generate and analyze performance reports from Google Ads, Microsoft Ads, and Google Analytics.
Provide insights and actionable recommendations to improve campaign outcomes.
Forecast performance and prepare budgets for upcoming campaigns.
Collaboration & Innovation
Partner with cross-functional teams (SEO, creative, and analytics) to align paid search campaigns with overall marketing goals.
Stay updated on Google Ads and Microsoft Ads product updates, trends, and algorithm changes.
Recommend new strategies, audience segments, and automation opportunities.
Create a job alert for this search
Performance Specialist • panchkula, India
Related jobs
Growth Marketing Manager - Performance Focus
NESTA TOYS • Panchkula, Haryana, India
Are you a data-driven marketer with a passion for accelerating growth through measurable results, especially within the D2C space, and aspire to a leadership position? NESTA Toys is seeking a Gro...Show more
Last updated: 6 days ago • Promoted
Loan Documentation Specialist
Altisource • panchkula, haryana, in
US mortgage experience is a must-.Maximum package offered will be 4.NSA + Incentive, willing to work in night shifts.Conduct thorough reviews of construction documents to prepare detailed recommend...Show more
Last updated: 1 day ago • Promoted
Search Engine Optimization Specialist
Tacty Solutions • Panchkula, India, India
Location : - Maya Garden Magnesia ,Chandigarh -Ambala highway , Zirakpur.Tacty Solutions, based in Chandigarh, India, is a well-established web design and development company serving businesses of a...Show more
Last updated: 3 days ago • Promoted
Workday Financials Specialist
Digivance Solutions • panchkula, haryana, in
Job Title : Workday Financials Specialist – Accounting Center.Location : Multiple locations in India (On-site / Hybrid-Not remote).
Mode of Interview : Face to Face / Video.Background Check : Post-onboard...Show more
Last updated: 1 day ago • Promoted
Compliance Specialist
Multiplier • Panchkula, Republic Of India, IN
About usThe global hiring revolution is shaping a future where talent can thrive everywhere, driving innovation and progress on a global scale.
Multiplier is at the forefront of this change.By remov...Show more
Last updated: 14 hours ago • Promoted • New!
Okr & Kpi Performance Manager
ieng Group • Panchkula, Republic Of India, IN
The Company’s Equal Opportunities policy applies equally to the recruitment process and must be complied with at every stage of the recruitment process.
This means that prospective applicants should...Show more
Last updated: 22 hours ago • Promoted • New!
Head of Growth and Performance Marketing
Oyster MR • Panchkula, Haryana, India
Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy.
This senior role is ideal for a performance-focused leader with...Show more
Last updated: 1 day ago • Promoted
Strategy Analyst
Atidiv • panchkula, haryana, in
Strategy Analyst / Business Analyst.We are seeking a detail-oriented and highly analytical Strategy Analyst / Business Analyst to support financial planning, data-driven decision-making, and execut...Show more
Last updated: 1 day ago • Promoted
Performance Marketing Exec
Omnicom Incrix Group • Panchkula, Haryana, India
Performance Marketing Executive (Part-Time) — Omnicom Incrix Group Omnicom Group’s digital performance arm, Omnicom Incrix Group , is expanding.
We’re looking for a data-driven Performance Marke...Show more
Last updated: 2 hours ago • Promoted • New!
Email Delivery & Infrastructure Specialist
graph8 • panchkula, haryana, in
You will be responsible for the stability of a high-scale outbound engine sending 100,000+ emails daily across many domains, where deliverability is no longer marketing ops but true infrastructure....Show more
Last updated: 1 day ago • Promoted
OKR & KPI Performance Manager
ieng Group • panchkula, haryana, in
The Company’s Equal Opportunities policy applies equally to the recruitment process and must be complied with at every stage of the recruitment process.
This means that prospective applicants should...Show more
Last updated: 1 day ago • Promoted
Sales Specialist
LawSikho • panchkula, haryana, in
Make 100–120 warm calls / day (Not Cold Calls, But Warm Calls).Daily : 5 prospects, each with 20–25 min calls.Follow-ups via email & system generated calls.
Identify and qualify potential customers thr...Show more
Last updated: 18 hours ago • Promoted • New!
SEO Specialist
RM Staffing B.V. • Panchkula, HR, IN
We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...Show more
Last updated: 30+ days ago
CRM Solution Architect-Part Time Trainer
Patch the Skill • panchkula, haryana, in
Tips : Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
We are looking for practitioner-architects who bring a strong blen...Show more
Last updated: 6 hours ago • Promoted • New!
Senior Solution Architect-Part Time Trainer
Patch the Skill • panchkula, haryana, in
Patch the Skill specializes in a wide range of training services, including corporate training, technical skills, soft skills, and industry-specific capabilities.
Offering expertise in areas like Cl...Show more
Last updated: 6 hours ago • Promoted • New!
Closing Specialist
LawSikho • panchkula, haryana, in
Academic Counsellor (Closure Specialist) Role – KRAs.Make 100–120 warm calls / day (Not Cold Calls, But Warm Calls).Daily : 5 prospects, each with 20–25 min calls.
Follow-ups via email & system generat...Show more
Last updated: 6 hours ago • Promoted • New!
Scientific Presentation Specialist
Henry Stewart Talks • panchkula, haryana, in
HSTalks has an open position for a Scientific Presentation Specialist (SPS) to join our editorial production team as a full-time contractor.
We are looking for highly motivated, talented individuals...Show more
Last updated: 10 hours ago • Promoted • New!
Sales & Outreach Coordinator (USA Remote)
RemoteOneTeam • panchkula, haryana, in
Remote
Compulsory : Fill out the Google Form.RemoteOneTeam connects skilled professionals with businesses worldwide, offering permanent remote opportunities across various industries.We are seeking a motiv...Show more