Digital Marketing Performance Lead

Company Description

Established in 2013, Terbium Solutions Private Limited is a performance-driven digital marketing and technology agency with offices in Mumbai and Dubai. With over 600 clients worldwide, we specialize in SEO, paid media, content marketing, UI / UX, and web & mobile development. We work with marquee brands across aviation, retail, BFSI, healthcare, and automotive sectors.

Role Description

This is a full-time, on-site role based in Mumbai for a Performance Marketing Manager . The individual will be responsible for planning, executing, and optimizing ROI-focused campaigns across key digital channels such as Google Ads, Meta, DV360, and more.

The role requires managing daily campaign operations, analyzing performance data, and identifying optimization opportunities to drive customer acquisition, engagement, and retention.

You will work closely with cross-functional teams including SEO, design, and analytics to ensure campaigns align with overall business goals. The ideal candidate should have a strong analytical mindset, hands-on media buying experience, and a deep understanding of digital advertising platforms and user behavior.

Key Responsibilities

Strategy & Planning

• Assist in developing performance marketing strategies across search, display, video, social, and programmatic channels.
• Conduct keyword research, competitor benchmarking, and audience analysis to support campaign planning.

Campaign Management

Cross-Team Coordination

Analytics & Optimization

Innovation & Experimentation

Qualifications & Skills