Role : B2B Content Writer – Cybersecurity & ABM
Location : Coimbatore (In-office, no Hybrid / Remote)
About FHT & This Role
FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We’re looking for an exceptional B2B Content Writer — someone who can think, write, and create with precision. Someone who understands that modern content isn’t written in silos, but flows across channels, formats, and buyer journeys with a unified voice .
You’ll craft content that feels cohesive, whether it appears in a LinkedIn post, an email sequence, a case study, or a landing page. You’ll use storytelling, clarity, and technical accuracy to inform, persuade, and move cybersecurity and manufacturing audiences.
If you’re the kind of writer who obsesses over tone consistency, can switch between narrative and technical, and can bring ideas to life with clean, compelling English, you’ll thrive here.
What You’ll Own
1. Integrated Weekly Content
- Weekly blogs, thought leadership pieces, and short-form LinkedIn content
- Social Media content on a “Next Month Basis.”
- Ensuring tone and messaging remain consistent across all platforms
2. Long-form Monthly Assets
Case studies, whitepapers, and technical documentationCrafts content by simplifying complex MSSP / cybersecurity / tech topicsEnsures accuracy without compromising clarity3. Campaign & ABM Content
ABM-style content for multiple stakeholders within an accountPersonalized landing page content tailored to ICPsEmail sequences, nurture flows, outreach templatesCampaign messaging frameworks, hooks, and creative anglesAds, CTAs, and landing page copy aligned to a unified campaign narrative4. Web & Collateral Writing
Web page content that aligns with brand messagingCTAs, banners, microcopy, and infographics textMaintaining a clean, consistent, and persuasive voice5. Content Quality & Consistency
Maintain cross-channel message disciplineEnsure brand voice, tone, and style guide consistencyWork closely with the Growth Marketer to translate ideas into assetsSkills & Experience We’re Looking For
Required
2–5 years of professional B2B writing experience (Tech / Cyber / Manufacturing preferred)A strong grasp of English, narrative structure, clarity, and editingExperience writing for multiple channels — blogs, social, email, website, campaignsAbility to maintain tone, theme, and messaging consistency across all formatsExposure to ABM fundamentals :Personalization & multi-stakeholder messagingAccount-level storytellingEmail nurture logicAbility to write technical content (even if not full-time technical writing)Familiarity with HubSpot (publishing, email editing, landing pages)Nice-to-have
Experience in cybersecurity or B2B tech writingBasic SEO understandingFamiliarity with tools like Canva, Figma, Notion, and HubSpotExperience converting expert insights into clear, structured contentOur Ideal Candidate
You write with precision, rhythm, and purposeYou know the content types that each channel demandsYou can turn complex technical inputs into elegant and simple contentYou can adapt to brand tone quickly — and hold it across every assetYou think in stories, not in paragraphsIf you’re checking off at least 80% of the job description and are open to being coached toward a 110%, hit apply!