Assistant Brand Manager

Key Responsibilities :

• Brand Strategy & Planning :
• Assist the Brand Manager in developing and implementing the brand strategy to achieve business goals and objectives.
• Collaborate with internal teams to ensure that the brand strategy aligns with company values, target audiences, and market trends.
• Support the creation of long-term and short-term brand plans, ensuring they reflect market needs and opportunities.
• Marketing Campaigns & Initiatives :
• Assist in the development and execution of marketing campaigns, including digital, print, and in-store promotions, to build brand awareness and drive sales.
• Coordinate with external agencies and vendors to execute campaigns and ensure brand consistency across all touchpoints.
• Monitor and optimize the performance of campaigns, gathering insights to improve future initiatives.
• Market Research & Analysis :
• Conduct regular market research to understand consumer preferences, competitor strategies, and emerging trends.
• Analyze customer feedback, sales data, and market insights to identify opportunities for brand growth and innovation.
• Prepare reports and presentations with key findings, trends, and recommendations for senior management.
• Product Development & Innovation :
• Collaborate with the product development team to ensure that new product launches align with the brand's positioning and market demands.
• Assist in the development of product packaging, ensuring it communicates the brand's message effectively and appeals to the target market.
• Monitor product performance post-launch and suggest adjustments to optimize market positioning.
• Brand Communication & Content :
• Work closely with the communications team to develop brand messaging, content, and creative assets that are consistent with the brand's identity.
• Ensure all marketing materials, including advertisements, social media posts, and promotional content, are aligned with brand guidelines.
• Assist in maintaining and growing the brand's presence on digital platforms (social media, websites, etc.).
• Budget & Performance Tracking :
• Assist in managing the brand's marketing budget, ensuring resources are allocated effectively for maximum ROI.
• Track the performance of marketing activities and campaigns, providing insights and recommendations for improvement.
• Work with finance and other departments to ensure that the brand meets its financial targets.
• Collaboration & Stakeholder Management :
• Collaborate with cross-functional teams such as sales, creative, product, and supply chain to ensure successful brand execution.
• Work closely with retail partners to support product placement, promotions, and merchandising activities.
• Build and maintain strong relationships with external agencies, partners, and other stakeholders.
• Brand Guidelines & Consistency :
• Ensure brand consistency across all touchpoints, including advertising, product packaging, and in-store experiences.
• Monitor and manage brand guidelines, ensuring they are followed in all communications and materials.

Required Qualifications :

Skills Required

Google Analytics, Email Marketing, Management Skills, Planning