Search Engine Optimization Executive

Job Title : SEO Executive

Experience Required : 2 Years

Location : Noida (Work from Office)

Employment Type : Full-time

Job Overview

Positivty is a fast-growing mental health and wellness platform dedicated to making professional support accessible and stigma-free. We are looking for a dedicated SEO Executive with a passion for digital marketing and content visibility to help us expand our reach. You will play a key role in ensuring our platform is discoverable, ranks higher on search engines, and reaches individuals seeking mental health resources and support.

About the Role

As an SEO Executive at Positivty, you will be responsible for planning, implementing, and managing SEO strategies that align with our mission of spreading awareness about mental well-being. You’ll collaborate with our content, design, and development teams to enhance online visibility, optimize content for both users and search engines, and continuously improve our organic reach.

Roles and Responsibilities

• Perform keyword research focused on mental health, therapy, and wellness-related topics to identify growth opportunities.
• Optimize on-page SEO including titles, meta tags, headers, URLs, internal linking, and structured data.
• Implement and monitor off-page SEO strategies like backlink building, guest posting, and partnerships.
• Conduct competitor and market research to stay ahead in the mental health space.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Collaborate with the content team to ensure all articles, blogs, and landing pages are SEO-friendly and empathetically written.
• Track, report, and present performance metrics including organic traffic, keyword rankings, and engagement.
• Ensure all SEO activities comply with the latest search engine guidelines.
• Work closely with product and marketing teams to align SEO initiatives with business goals.

Qualifications and Requirements

Preferred Skills

Why Join Us?