About Amber Amber is a global student accommodation platform that helps students find and book their ideal housing near top universities across the world. With a presence in 100+ cities and partnerships with 300+ property providers, we're transforming the student housing experience through technology, transparency, and data-driven growth.
Role Overview We’re looking for a skilled and analytical
SEO Analyst
with
1–3 years of hands-on experience
to help scale our organic growth across global markets. You’ll be responsible for driving technical and content SEO improvements, analyzing performance data, tracking keyword / rank movements, and staying ahead of evolving trends such as
Google’s Generative Search (SGE / GEO)
Answer Engine Optimization (AEO) .
Key Responsibilities Conduct detailed
keyword research ,
URL mapping , and
content gap analysis
for service, city, and blog pages. Execute regular
technical SEO audits
using Screaming Frog, Google Search Console, and PageSpeed tools and work with developers to fix crawl, indexation, and CWV issues. Monitor and report
rank tracking
across high-priority keywords and regions using tools like Ahrefs and SEMrush. Build automated SEO dashboards and reports using
Google Sheets ,
Looker Studio , and formulas Perform
competitor analysis
to benchmark Amber’s performance and discover new backlink / content opportunities. Implement and optimize
schema markup
FAQ, Review, How-to, etc.) to enhance rich results and AI Overview visibility. Stay updated on the latest Google algorithm updates, SGE / AEO developments, and zero-click SERP trends. Support link-building and content strategy teams by surfacing high-opportunity pages and keywords.
Required Skills & Experience 2–3 years of experience in SEO, ideally with marketplaces or global B2C platforms. Proficient in
Screaming Frog ,
SEMrush ,
Ahrefs ,
Google Search Console , and
GA4 . Strong analytical skills with fluency in
Google Sheets
including advanced formulas and visual reporting). Experience in
rank tracking ,
SERP feature targeting , and
competitor benchmarking . Knowledge of emerging SEO trends like
GEO / SGE ,
AEO , and
entity-based search . Ability to work collaboratively with product, content, and engineering teams.
Bonus Points Experience with mobile / app SEO (App Store Optimization for iOS / Android). Experience with
China-specific SEO
platforms or strategies (e.g., Baidu, Sogou, Shenma). Exposure to international SEO Familiarity with Looker Studio connectors, automated reporting, or SEO Python scripts.
Why Join Amber? Work at one of the fastest-growing global student platforms. Exposure to high-scale SEO challenges across international markets. Flat hierarchy, high ownership, and direct access to leadership. A collaborative team that values innovation, data, and transparency.
Seo • India