SEO Associate

About Amber Amber is a global student accommodation platform that helps students find and book their ideal housing near top universities across the world. With a presence in 100+ cities and partnerships with 300+ property providers, we're transforming the student housing experience through technology, transparency, and data-driven growth.

Role Overview We’re looking for a skilled and analytical

SEO Analyst

with

1–3 years of hands-on experience

to help scale our organic growth across global markets. You’ll be responsible for driving technical and content SEO improvements, analyzing performance data, tracking keyword / rank movements, and staying ahead of evolving trends such as

Google’s Generative Search (SGE / GEO)

Answer Engine Optimization (AEO) .

Key Responsibilities Conduct detailed

keyword research ,

URL mapping , and

content gap analysis

for service, city, and blog pages. Execute regular

technical SEO audits

using Screaming Frog, Google Search Console, and PageSpeed tools and work with developers to fix crawl, indexation, and CWV issues. Monitor and report

rank tracking

across high-priority keywords and regions using tools like Ahrefs and SEMrush. Build automated SEO dashboards and reports using

Google Sheets ,

Looker Studio , and formulas Perform

competitor analysis

to benchmark Amber’s performance and discover new backlink / content opportunities. Implement and optimize

schema markup

FAQ, Review, How-to, etc.) to enhance rich results and AI Overview visibility. Stay updated on the latest Google algorithm updates, SGE / AEO developments, and zero-click SERP trends. Support link-building and content strategy teams by surfacing high-opportunity pages and keywords.

Required Skills & Experience 2–3 years of experience in SEO, ideally with marketplaces or global B2C platforms. Proficient in

Screaming Frog ,

SEMrush ,

Ahrefs ,

Google Search Console , and

GA4 . Strong analytical skills with fluency in

Google Sheets

including advanced formulas and visual reporting). Experience in

rank tracking ,

SERP feature targeting , and

competitor benchmarking . Knowledge of emerging SEO trends like

GEO / SGE ,

AEO , and

entity-based search . Ability to work collaboratively with product, content, and engineering teams.

Bonus Points Experience with mobile / app SEO (App Store Optimization for iOS / Android). Experience with

China-specific SEO

platforms or strategies (e.g., Baidu, Sogou, Shenma). Exposure to international SEO Familiarity with Looker Studio connectors, automated reporting, or SEO Python scripts.

Why Join Amber? Work at one of the fastest-growing global student platforms. Exposure to high-scale SEO challenges across international markets. Flat hierarchy, high ownership, and direct access to leadership. A collaborative team that values innovation, data, and transparency.