Head of Direct Sales

Role : Head - Direct Sales

Department : Sales

Location : Delhi

Industry : Luxury Real Estate

Role Overview

The Direct Sales Head will lead and manage the end-to-end direct sales function for luxury residential projects at TARC. The role focuses on driving revenue generation, building a high-performance sales team, strengthening customer relationships, and ensuring seamless internal coordination to deliver an exceptional buying experience consistent with TARC‘s luxury positioning.

1. Internal Process Perspective

Key Responsibilities

• Develop and implement sales strategies, SOPs, and workflows for direct sales across all luxury projects.
• Ensure smooth coordination with CRM, Marketing, Design, Projects, Legal, Contracts, Hospitality, and Experience Centre teams for seamless customer handling.
• Streamline lead allocation, response time, site visit planning, documentation, and booking processes.
• Monitor adherence to sales protocols, documentation accuracy, pricing approvals, and discount governance.
• Drive consistent usage of sales tools such as Farvision, CRM systems, trackers, dashboards, and reporting formats.
• Ensure timely closure of internal approvals (pricing, offers, special cases, unit holding, inventory).
• Conduct periodic audits of sales processes to eliminate leakages and improve efficiency.
• Oversee alignment between marketing-generated leads and sales conversion expectations.

2. People Perspective

Key Responsibilities

3. Customer Perspective

Key Responsibilities

4. Financial Perspective

Key Responsibilities

Desired Qualifications & Experience

Core Competencies