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Marketing Manager

Marketing Manager

AsmitA Organic FarmsMumbai, Maharashtra, India
11 days ago
Job description

About the Job :

Job Title : Marketing Manager

Location : Head Office – Mira Road (This is a full-time, on-site role)

Reports To :  Director

Experience : 5+ years in digital marketing, including at least 3 years in a leadership role managing a team of 10 or more.

Preferred Background : Food | Real Estate | Health & Wellness

Qualification : Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Job Summary :

We’re looking for an experienced Marketing Manager to lead digital and offline marketing efforts, drive brand growth, and increase revenue. You’ll manage a dynamic team, execute impactful campaigns, collaborate with influencers, and oversee product launches. The ideal candidate has a strong background in marketing strategy, team leadership, and proven results. If you're a strategic thinker with a passion for growth, we'd love to hear from you.

Key Responsibilities :

Strategic Planning

  • Develop and execute integrated marketing strategies across real estate, food and health verticals.
  • Identify new growth opportunities and lead brand expansion initiatives.
  • Align marketing objectives with overall business and revenue goals.

Brand Management

  • Strengthen brand identity across AsmitA India Realty, AsmitA Organic Farms, and AsmitA Club.
  • Lead multi-channel campaigns (digital, print, outdoor) to enhance brand visibility and consistency.
  • Oversee execution in collaboration with in-house teams and external creative, media, and PR agencies.
  • Team Leadership

  • Manage and mentor a cross-functional in-house marketing team.
  • Work closely with sales, design, and operations for aligned execution.
  • Collaborate with external partners and agencies to scale marketing efforts effectively.
  • Market & Consumer Intelligence

  • Analyse market trends, customer behaviour, and competitor strategies.
  • Gather insights from influencer feedback, field teams, and e-commerce data.
  • Use findings to refine messaging, segmentation, and campaign strategies.
  • Sales & Channel Support

  • Collaborate with sales and ecommerce teams to optimise performance across D2C and marketplace channels.
  • Support listings and promotional planning for platforms like Amazon, Flipkart, and own website.
  • Create high-converting marketing collaterals and performance-driven sales tools.
  • Product Launches & Campaigns

  • Lead planning and execution of new product launches, property campaigns, and on-ground activations.
  • Work with event partners, media buyers, and production agencies for impactful rollouts.
  • Track impact and improve launch strategies based on performance data.
  • Performance & Analytics

  • Monitor KPIs and campaign ROI across all channels.
  • Optimise budgets and tactics using insights from analytics and tracking tools.
  • Present regular performance reports to leadership for decision-making.
  • Budgeting & Forecasting

  • Manage marketing budgets across verticals with a focus on ROI and brand-building.
  • Forecast marketing activities and align with sales cycles and launch calendars.
  • Ensure efficient spend across internal teams and agency retainers.
  • Key Skills & Competencies

  • Experience in omni-channel marketing across real estate,health, and organic D2C categories.
  • Proven success working with creative, PR, digital, and influencer agencies.
  • Strong leadership, analytical thinking, and project management capabilities.
  • Comfort with content strategy, performance marketing, and customer lifecycle campaigns.
  • Qualifications

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • At least 3 years in a leadership role managing a team of 10 or more.
  • 5+ years in digital marketing
  • Ability to multi-task
  • Strong verbal, written, and organizational skills
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    Marketing Manager • Mumbai, Maharashtra, India

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