AddedEducation - Performance Marketing Specialist

Title : Performance Marketing Specialist

Function / Department : Digital & Social Media Marketing

Reporting To : CEOs Office

Location : Singapore, Philippines, India, Hong Kong, Indonesia (Remote)

AddedEducation, a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally.

Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission : to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services.

Beyond college counseling, we offer transformative developmental programs such as AddedNova our in-house research cell that fosters intellectual curiosity and original thinking, Public Speaking helping students master the art of confident communication, and the Book Club designed to build critical reading and analytical skills. Together, these programs form the foundation of a comprehensive approach to education that goes far beyond applications, shaping well-rounded individuals ready for success on a global stage.

AddedEducation is looking for a Performance Marketing Specialist who will collaboratively work with the marketing and client acquisition team. This individual is the bridge between the digital marketing / social media team and client acquisition to ensure that campaigns are generating relevant and qualified online leads based on the companys business Design, execute, and scale multi-channel client acquisition campaigns across key markets including India, Dubai, the Philippines, Indonesia, Hong Kong, Singapore, and upcoming regions.

• Develop localized marketing strategies while ensuring a consistent brand voice and measurable ROI across platforms like Google, Meta, SEO, SEM, and Display.
• Implement marketing automation and lead generation tactics to maximize conversions and funnel performance.
• Work closely with the leadership team to optimize the conversion funnel and report on growth insights, feedback, and outcomes.
• Analyze campaign performance across geographies using tools like Google Analytics, Meta Ads Manager, CRM dashboards, etc., to refine audience targeting and reduce CPL / CPA.
• Build and maintain performance dashboards to track KPIs such as demand funnel health, campaign ROI, strategic impact, and market penetration.
• Collaborate with the content and creative teams to tailor messaging and creatives for different cultural contexts and audience segments.
• Continuously run A / B tests and experiments to uncover what works best for different geographies and audience cohorts.
• Stay on top of digital trends, platform updates, and competitor strategies in each region.

Required Skills & Qualifications :

What you will get from us, in return is :

(ref : iimjobs.com)