Senior Marketing Manager - Professional Services

Company Description

We are a boutique financial research and investment intelligence firm that works with clients on exclusive and customized mandates. Our culture is built on hard work, meritocracy, and a relentless commitment to delivering value. We focus on outcomes over hours and expect every team member to operate with ownership and discipline.

Founded by an experienced investment professional with extensive international due-diligence experience, the firm recently secured backing from a U.S.-based family office and is now scaling rapidly.

Role Description

We are seeking a Senior Marketing Manager based in India with strong experience in professional services or B2B marketing , specifically in demand generation, HubSpot operations, and digital acquisition. The role involves building and running a high-velocity, data-driven marketing engine for a U.S.-based services business.

This is a hands-on role requiring execution across paid media, outbound programs, nurture flows, and analytics, with accountability for moving prospects through the funnel from Awareness → Engagement → Consideration → Conversion.

What You’ll Lead

• Build and execute multi-channel demand generation across paid social, paid search, email, outbound, and remarketing.
• Operate HubSpot as the central marketing system : workflows, automations, lifecycle stages, lead scoring, sequences, and attribution reporting.
• Develop persona-based content paths, nurture sequences, and conversion flows.
• Execute outbound programs across email, LinkedIn, and calling workflows with list building, segmentation, and testing.
• Manage creative for ads, landing pages, conversion paths, and A / B experiments.
• Track CPL, CAC, ROAS, funnel progression, and pipeline contribution; report insights to leadership.
• Coordinate closely with Sales on qualification criteria, handoff processes, and closed-loop reporting.
• Oversee freelancers or creative partners as needed.
• Maintain campaign QA, performance hygiene, and continuous optimization cycles.

What You Bring

Preferred

Compensation

Competitive salary with performance-based incentives.