Digital Ad Trafficking Specialist

Location : Chennai, Coimbatore, Bangalore, Hyderabad

Experience : 2 to 3 years

Skills : CM360 - End to End campaign knowledge and Ad trafficking, Troubleshooting & Reporting

About us

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together

This is an exciting role and would entail you to

• Setup and execute digital media campaigns using ad servers like Google Campaign Manager, CM360 / DCM, Sizmek, Adform and Flashtalking with End-End campaign management.
• Client handling experience.
• Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet.
• Execute ongoing campaign optimizations and adjustments, Analyze and understand the campaign brief thoroughly before executing any requests within defined SOP’s and procedures.
• Troubleshoot campaign delivery and tracking issues across platforms / Ad techs and proactively suggesting the appropriate solutions
• Effectively communicate the technical information with wider team.
• Capability to gather and analyze complex data, providing insight related to analytics and revenue recognition.
• Support Team Lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholder’s requirement.

Qualifications