About Newton School of Technology
Newton School of Technology (NST) is reimagining how India’s brightest young minds experience
education, creativity, and innovation. We’re not just a technology institute - we’re building a youth media ecosystem for the next generation of engineers, thinkers, and creators.
Our YouTube and digital content platforms tell real stories - of ambition, curiosity, failure, friendship, and discovery - through the eyes of India’s smartest 15–19-year-olds. Our content blends documentary depth, podcast intimacy, and YouTube energy to inspire and engage a new wave of learners and creators.
The Role
As a Social Media Manager + Associate Producer, you will be responsible for building, managing, and growing NST’s presence across key social platforms, while also supporting the production of high-quality video content. You will shape conversations, nurture an active community, and help bring student-centric stories to life. This role blends strategic thinking, hands-on creative execution, and on-ground production involvement - ideal for someone who understands youth culture and wants to build a meaningful digital ecosystem.
What You’ll Do
Social Media Strategy and Execution
- Develop and execute a platform-wise social media strategy aligned with NST’s goals.
- Manage content calendars, plan campaigns, and ensure timely publishing across platforms.
- Maintain brand consistency in tone, design, and messaging across all channels.
Content Creation and Curation
Create and curate engaging content across formats - text, images, carousels, reels, shorts,memes, student stories, and more.
Brief and review creatives for social-first formats, ensuring they are platform-native and engaging.Ideate and write for social content that communicates complex ideas in simple, impactful ways.Community Management
Build and nurture a highly engaged student-first community.Respond to comments, DMs, queries, and interactions with personality, empathy, and speed.Track conversations related to NST and amplify relevant stories.Campaigns and Performance
Plan and execute social media campaigns, including paid promotions when required.Track KPIs such as reach, engagement, CTR, CPC, and platform-specific growth.Use analytics and insights to optimize content, messaging, and posting strategy.Trends and Platform Intelligence
Stay updated on social platform trends, features, algorithms, and youth culture.Identify real-time opportunities to react, participate, and stay relevant.Lead platform experimentation and testing.Associate Producer Responsibilities
Support in pre-production, production, and post-production of social and YouTube content.Coordinate with vendors, creators, and freelancers when required.Assist in on-ground shoots, managing schedules, logistics, talent, and basic direction.Ensure production quality and timelines are met.What You’ve Done
4–5 years of experience in digital content, youth media, or social media management.Successfully grown one or more social channels with consistent engagement and clearstorytelling.
Demonstrated ability to transform ideas into high-performing posts, short videos, or social series.Experience working with young audiences, especially students aged 15–19, is a majoradvantage.
Strong understanding of internet culture, trends, reels / shorts formats, and platform dynamics.Hands-on experience with production - coordinating shoots, managing vendors, or assisting indirection.
Ability to simplify complex ideas into relatable, short-form content.Comfortable working in fast-paced, deadline-oriented environments.Skills and Requirements
4–5 years of experience managing social media for B2C, youth brands, creators, or digital-firstcompanies.
Proven ability to grow and manage social handles across Instagram, X, , and YouTube.Must have a personal Instagram following of at least 10,000 followers, demonstrating realunderstanding of social growth.
Strong copywriting skills and the ability to adapt tone for different platforms.Experience mentoring junior teammates, interns, or freelancers is a plus.Understanding of organic and paid social basics, including targeting, optimization, and analytics.Confident using scheduling, analytics, and planning tools.Ability to collaborate with design, video, and content teams.Strong time management, multitasking, and deadline discipline.Familiarity with production workflows and vendor coordination.The Impact You’ll Create
NST’s YouTube universe grows into a trusted youth brand with 1M+ subscribers and 100M+organic views within 18–24 months.
Multiple high-performing video series establish NST as the definitive voice for India’s smart,ambitious teenagers.
Every video tells a story that feels real, relevant, and relatable - capturing the pulse of student life.Why Join Us
If you’ve ever wanted to create content that genuinely shapes a generation - not just entertains it - this is your moment.You’ll get creative freedom, strong institutional backing, and a growing platform that valuesstorytelling, experimentation, and authenticity.