CBS BMC Brand and Marketing Web Marketing Web Marketing Leader Assistant Director

At EY youll have the chance to build a career as unique as you are with the global scale support inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself and a better working world for all.

The opportunity

The position is to lead a team in the Brand & Marketing pillar within EY shared services. The candidate will be primarily aligned to the Global Marketing Performance and Impact team and will be working with stakeholders to ensure execution and optimization of the digital experience. With a primary focus on and the intranet the scope of the role includes management and activation of internal and external content and includes working with the Martech Technology Product UX and Analytics teams. The role will oversee management of content marketing SEO and web page design and publishing teams supporting global and local teams.

Your key responsibilities

• Strategic Planning : Participate in developing and implementing digital marketing content strategies to enhance brand visibility and drive online engagement.
• Digital Marketing Management : Guide team in optimizing content SEO and page publishing. Manage and enhance the companys website intranet and landing pages to improve user experience and conversion rates.
• Content Optimization : Lead the team in enabling stakeholders to meet marketing and internal communications objectives by guiding the creation of engaging and relevant content. Ensure all content is optimized for search engines and adheres to brand guidelines and industry best practices.
• Analytics and Reporting : Utilize analytics tools to gain insights into external and internal web performance user behavior and campaign effectiveness informing content optimization and decision-making.
• Team Leadership : Lead and mentor a team of content marketing SEO and web design professionals fostering a collaborative and innovative work environment. Drive opportunities for skill enhancement and performance improvement including talent performance reviews.
• Web Marketing Pillar Leadership : Provide leadership to the GDS web team overseeing talent management marketing KPIs operational KPIs and other key organizational metrics.
• Resource Management : Ensure compliance with billing practices optimize resource allocation and promote operational efficiency.
• Collaboration : Work closely with cross-functional teams including product development product success UX content leaders and technology teams to align marketing efforts with business objectives.
• Stakeholder Engagement : Facilitate consistent stakeholder engagement across global and regional teams to leverage best practices across teams wherever possible.
• Innovation and Trends : Drive initiatives focused on automation AI-based optimization and process improvements for cost savings and operational efficiency.
• Compliance and Best Practices : Ensure all marketing activities comply with legal and ethical standards including data protection regulations.

Skills and attributes for success

To qualify for the role you must have

Ideally youll also have

Technologies and Tools

What we look for

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations Argentina China India the Philippines Poland and the UK and with teams from all EY service lines geographies and sectors playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants we offer a wide variety of fulfilling career opportunities that span all business GDS you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. Well introduce you to an ever-expanding ecosystem of people learning skills and insights that will stay with you throughout your career.

EY Building a better working world

EY exists to build a better working world helping to create long-term value for clients people and society and build trust in the capital markets.

Enabled by data and technology diverse EY teams in over 150 countries provide trust through assurance and help clients grow transform and operate.

Working across assurance consulting law strategy tax and transactions EY teams ask better questions to find new answers for the complex issues facing our world today.

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1