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Paid Media Strategist
Paid Media StrategistScale Delight • Republic Of India, IN
Paid Media Strategist

Paid Media Strategist

Scale Delight • Republic Of India, IN
11 days ago
Job description

Job Description :

We are seeking an experienced (At least 1 Year of Experience) Media Buyer to manage our online advertising campaigns across Google Ads and Facebook Ads platforms. The ideal candidate should be well-versed in the latest digital marketing trends, have excellent communication and negotiation skills, and be able to analyze data and provide insights to optimize our advertising efforts.

Responsibilities :

  • Develop and execute online advertising campaigns on Google Ads and Facebook Ad platforms
  • Conduct market research and competitive analysis to identify target audiences and optimize ad targeting
  • Monitor ad performance and adjust bidding strategies to ensure maximum ROI
  • Collaborate with the creative team to develop effective ad copy and visuals
  • Analyze campaign data and provide regular reports to stakeholders on performance metrics, including CTR, conversion rates, and CPA
  • Continuously explore and test new advertising tactics to improve campaign performance

Requirements :

  • Bachelor's degree in Marketing, Advertising, or a related field
  • At least 1 year of experience in digital marketing, with a focus on Google Ads and Facebook Ads
  • Proven track record of successfully managing and optimizing online advertising campaigns
  • Strong analytical skills and proficiency in Excel or similar tools for data analysis
  • Excellent communication and negotiation skills
  • Ability to work independently and prioritize tasks in a fast-paced environment
  • Familiarity with other digital marketing channels, such as email marketing and SEO, is a plus
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    Paid Media Strategist • Republic Of India, IN

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