Content Marketing Lead

Location : Mumbai [ Andheri East]

Experience : 4–6 years

About the Role :

We’re looking for a Senior Content Writer with deep expertise in crafting high-impact, long-form content across fintech, ERP, D2C, and other verticals. You’ll lead content strategy execution,develop thought-leadership pieces, and collaborate across teams to create content assets that drive engagement, lead generation, and brand authority.

Key Responsibilities :

1. Create Website Content Strategy and content supporting persona based consumer journeys.

2. Content Create and lead the development of long-form content : blogs, whitepapers, eBooks, reports, and case studies

3. Build content strategies tailored to specific industries (Fintech, ERP, D2C) and business goals

4. Collaborate with strategy, performance, and design teams to create conversion-focused content assets.

5. Write with SEO and keyword best practices in mind to maximize organic reach.

6. Develop content for different funnel stages — awareness, consideration, conversion

7. Guide junior writers and review their work for clarity, tone, accuracy, and effectiveness

8. Stay updated on industry trends, audience behavior, and competitor content

9. Optimize existing content to improve rankings and lead performance

Requirements :

1. 4 to 6 years of experience in content writing, preferably in an agency or B2B environment

2. Experience writing for Fintech, SaaS, ERP, and D2C brands

3. Strong command of SEO, keyword strategy, and content performance metrics

4. Deep understanding of content marketing and how it supports lead generation

5. Proven ability to write persuasive, research-backed, and technically accurate content

6. Excellent editing, proofreading, and content structuring skills

7. Ability to manage multiple content projects with minimal supervision

Nice to Have :

1. Experience with content management tools (WordPress, HubSpot, Webflow)

2. Familiarity with tools like SEMrush, ChatGPT

3. Understanding of the B2B content funnel and gated asset development

4. Leadership experience in mentoring or managing junior content creators