Product Marketing Manager (UPI - Collection)

What we expect from you :

• You will have ownership and responsibility to drive growth and improve retention for our products under the Collections suite.
• You will own the product and feature launches, go-to-market strategy, channel mix strategy, messaging, positioning, and to build these, you will be expected to interact with existing and prospective customers and will be the voice of the customer;
• You will have the responsibility to craft the vision and market positioning strategy for the products you manage, and will be expected to size the market and identify the right segments along with Cashfree’s Product team
• You will be expected to understand the relevant customer segments and target audiences to design and execute effective sales enablement strategies to help Cashfree’s growth team achieve their targets; and
• You will work with the central marketing team to build relevant persona focused collaterals and drive communication across all channels- email, social media, dashboard notifications, WhatsApp messages, pitch decks, landing pages, etc.

What you bring to the table :