Growth Marketing Manager

About Cityflo

Cityflo is a daily commute company that provides a comfortable, stress-free travel experience for corporate professionals, as an alternative to driving. With premium buses, a simple app and caring customer service, our passengers get the luxury of time, all to themselves, in their busy schedules. We're bringing joy back to commuting, and turning around urban traffic woes in a big way.

Today, we run 550 buses and log 30,000 daily bookings in Mumbai, and have recently expanded services to Hyderabad & Delhi NCR. We plan to scale 20X across four cities over the next 2 years. Cityflo is profitable and well-funded by prominent VCs — India Quotient, Lightbox Ventures.

Website : https : / / www.cityflo.com / App : https : / / bnc.lt / cityflo /

Responsibilities :

Routh growth & launch : Own the marketing strategy for new route launches—market sizing, target audience definition, messaging, and launch funnels. Work with Ops / Supply to plan route phasing, launch targets, and initial demand estimates. Execute hyperlocal GTM activities around new corridors (offline + digital)

Customer Insights & Research : Conduct neighbourhood studies, commuter behaviour research, and competitive analysis.Run continuous feedback loops with riders—NPS, early-ride journeys, lapsers. Translate insights into product / ops recommendations : stop selection, timing optimisation, pickup clusters, pricing

Segmentation : Utilize customer data and behavioral insights to segment customer base effectively. Tailor messages and offers to different customer segments to maximize the impact of retention marketing efforts.

Requirements :

• Minimum 4 years of experience in working in a growth marketing function.
• Prior experience in mobility, logistics, food delivery, e-commerce, or other marketplace categories will be a plus.
• Excellent written and verbal communication skills with an eye for detail. Solid understanding of best practices across varied offline channels, creative development, measurement and performance.
• Understanding of the app ecosystem. Familiarity with retention marketing strategies and tools.
• Bachelor’s degree.