Territory Business Executive

IFFCO-MC is looking for energetic, self-driven and growth-oriented professionals to support our Sales & Marketing operations at the territory level. The Territory Business Executive (TBE) will play a crucial role in driving primary & secondary sales, strengthening channel partnerships, executing field activities and representing the brand at the grassroots level. This role directly contributes to market development, farmer engagement and overall business growth in the assigned territory.

A) Key Responsibilities

1. Sales & Revenue Execution

Achieve monthly and quarterly sales & collection targets for the assigned territory.

Drive product-wise and retailer-wise performance.

Implement sales plans, schemes and promotional programs effectively at the field level.

Ensure proper coverage of distributors and retailers as per the monthly plan.

2. Channel & Retailer Engagement

Maintain strong relationships with distributors, dealers and retailers.

Ensure product availability, visibility and timely replenishment at all channel points.

Support distributors in inventory planning and managing credit discipline.

Identify and onboard potential channel partners where required.

3. Farmer Outreach & Market Development

Conduct farmer meetings, field demonstrations, crop seminars, and field days.

Create demand for key products through effective field communication and product positioning.

Engage with progressive farmers, FPOs, and influencers to build brand trust.

Provide agronomy-based advisory support to farmers as needed.

4. Field Activity Monitoring

Execute marketing and brand promotion activities as per company plans.

Track competitor moves, market trends, pricing and new product activities.

Share regular market intelligence and field feedback with reporting managers.

Ensure visibility materials and POP items are properly placed in the market.

5. Reporting & Coordination

Submit daily, weekly and monthly reports on sales performance, field activities and market updates.

Coordinate with the Regional / Area Manager on demand planning, supply chain needs and business priorities.

Maintain complete documentation related to sales, activities and market development.

B) Key Skills & Competencies

Strong communication and interpersonal skills.

Good understanding of agrochemical products and farming practices.

Ability to build relationships with channel partners and farmers.

Territory management and basic sales planning skills.

Self-motivated, disciplined and comfortable with field-intensive work.

Ability to gather market intelligence and provide actionable insights.

C) Job Specifications

1. Academic Qualifications

Bachelor’s / Master’s / PGDM / ABM / MBA in Agriculture

2. Experience Requirements

4+ years of experience in sales & marketing of crop protection products in agrochemical industry

3. Location

Kurnool – Andhra Pradesh

IFFCO-MC is a leading player in the agriculture industry, dedicated to providing innovative, effective and sustainable crop protection solutions to Indian farmers. With a strong portfolio and nationwide presence, we continue to empower farmers with advanced technologies and trusted products.