Large Appliance Category Director

Product Manager – Large Kitchen Appliances

Roles and responsibilities :

• Kitchen Appliances will be a key architect for scaling up the Large Kitchen Appliances category for Crompton
• Responsible to develop a marketing and sales strategic plan to support the company's mission and objectives that promotes revenue, profitability and growth of the Company
• Responsible for the successful overall direction and management of all activities related to the business’ branding and marketing initiatives
• Provide guidance and consumer insights to the Innovations and Product Development team on market trends and emerging consumer preferences
• Provide input to strategic planning process, periodic review and update of strategic plans
• To conceptualize, plan and oversee the execution of Go-to-market strategy for product launches (through different media vehicles viz. BTL, ATL, digital, PR, associations etc.)
• Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions and own the P&L.
• Review and evaluate market data across the segments and competitions evolving strategies on timely basis
• Ensure that all marketing and public relations activities comply with local legislative requirements etc. Trademark protection, trade practices, etc.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Be a key stakeholder and driver of the Marketing Calendar
• Being a strong trade-led business, work closely with the Sales leadership in order to manage channel relationships and keep the Partners and influencers engaged. Develop and run Partner Marketing Programs
• Be a change agent for internal stakeholders by fostering a culture of high performance, customer centricity, accountability and professional development
• Builds strategic relationships with clients and other internal & external stakeholders through business development, regular and ongoing communications

Qualifications & Experience :

translate strategies into tangible tactics enabling the capture of a leading market share

Leadership & Management Behavioural Competencies :

skill at discussing terms and reaching a satisfactory agreement in a settlement, bargain, or deal

Personal attributes :