Director of Digital Strategydentsu • Haryāna, Republic Of India, IN
Director of Digital Strategy
dentsu • Haryāna, Republic Of India, IN
1 day ago
Job descriptionIdentify trends, insights, and opportunities for efficiency improvements and budget reallocation. Team Leadership & Coordination Guide and mentor planning teams; Collaborate with cross-functional teams (creative, data, production) to ensure cohesive campaign integration. Industry Intelligence & Innovation Stay current on digital media advancements and channel innovations (e.G., vendor tools, programmatic formats). Network with vendors and partners, leveraging proprietary tools and participating in industry forums. Experience : 5–8 years in digital media planning, preferably within an agency setting. Education : Degree or diploma in Marketing, Advertising, Media, or related fields. Channel Expertise : Deep knowledge of digital ecosystems—Google Ads, Meta, DV360, Amazon DSP, Sizmek—and analytics tools like Google Analytics, SimilarWeb, Comscore. Analytical Acumen : Strong analytical skills to interpret performance metrics and optimize campaigns. Communication & Leadership : Excellent verbal and written communication, stakeholder management, and team leadership abilities. Planning & Project Management : Proven capability in strategic planning, timeline adherence, and multitasking. Client-facing Skills : Proficient in client servicing, negotiations, and proactive query resolution. Adaptability : Comfortable in dynamic environments, meeting deadlines under pressure.
Key Responsibilities
- Client Engagement & Strategy
- Interpret client briefs to develop strategic digital media plans and guide digital strategy alongside client and internal stakeholders.
- Build and maintain relationships with clients and media owners to ensure plan alignment and campaign success.
- Media Planning & Execution
- Lead campaign planning across search, social, display, and programmatic channels (90%+ digital focus).
- Supervise campaign setup with internal teams (ad ops, biddable) to meet performance objectives.
- Optimization & Analysis
- Track and analyze campaign performance;
conduct post-campaign evaluations and optimization recommendations.
oversee resource allocation and project delivery timelines.
Essential Qualifications & Skills
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Director Of Strategy • Haryāna, Republic Of India, IN
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