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Content Strategy Lead
Content Strategy LeadCosmofeed • Haryāna, Republic Of India, IN
Content Strategy Lead

Content Strategy Lead

Cosmofeed • Haryāna, Republic Of India, IN
9 hours ago
Job description

Role Summary

We are looking for a creative, data-driven and execution-oriented Content Strategist & Creator who can own Superprofile / Cosmofeeds content end-to-end — from ideation and strategy to production and publishing. This role requires someone who understands the creator economy, can craft high-quality content across formats, and can drive a consistent narrative across all brand and product touchpoints.

Key Responsibilities

1. Content Strategy (50%)

  • Develop a monthly content strategy aligned with product priorities , creator needs, and brand positioning.
  • Plan content themes, formats, and distribution across :
  • Instagram
  • LinkedIn
  • YouTube Shorts / Reels
  • Blog & Website
  • Communities (WhatsApp / Telegram)
  • Analyse trends in the creator ecosystem, social media, and competitors to identify high-impact opportunities.
  • Build a clear content calendar with defined goals (awareness, engagement, acquisition).
  • Partner with product, marketing, and creator success teams for insights and storytelling ideas.

2. Content Creation (40%)

  • Script, write, and produce content :
  • Reels / short-form videos
  • Long-form videos (explainer, tutorials, feature stories)
  • Social posts for LinkedIn & Instagram
  • Creator success narratives
  • Website / product copy when needed
  • Record and edit videos (basic editing skills required;

    • advanced desirable).

  • Ensure all content reflects Cosmofeed’s tone, brand, and creator-first approach.
  • Work with designers / agencies if any external support is needed.

    • 3. Performance & Optimization (10%)

  • Track performance metrics (reach, engagement, retention, conversions).
  • Use insights to continuously refine topics, formats, and distribution.
  • Stay updated with platform algorithm changes and best practices.

    • Required Skills & Experience

  • 1.0–4 years of experience in content creation + content strategy (startup or creator space preferred).
  • Strong understanding of the creator economy, social platforms, and digital content trends.
  • Ability to script, shoot, and edit short-form content.
  • Strong copywriting skills with a storytelling mindset.
  • Comfort working with tight timelines and fast-moving priorities.
  • Ability to translate data into actionable content decisions.

    • Nice-to-Haves

  • Experience working with creators or creator-led brands.
  • Video editing expertise (CapCut, Premiere Pro, Final Cut, etc.).
  • Ability to manage freelancers or interns if needed.
  • Basic design skills (Canva, Figma).

    • Success Metrics (KPIs)

  • Growth in social engagement and reach.
  • Quality & consistency of published content.
  • Increase in inbound creator queries.
  • Performance of monthly content campaigns.
  • Reduction in dependency on external creators for brand content.

    • If you are feeling spontaneous, just walk into our office for a quick chat or drop an email at muskan@coamofeed.com.

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    Content Strategy Lead • Haryāna, Republic Of India, IN

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