Sales Marketing Manager

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

Plan and execute marketing and sales strategies to achieve business targets.

Develop and implement initiatives to increase market reach and customer acquisition.

Lead, train, and manage the marketing and telecalling teams.

Set performance goals and ensure team motivation and productivity.

Generate quality leads through various channels.

Ensure effective follow-up and maximize lead conversion rates.

Oversee digital marketing activities, online campaigns, and promotional events.

Manage social media, SEO / SEM, email marketing, and online advertising efforts.

Monitor marketing and sales performance metrics.

Analyze results, identify areas for improvement, and prepare periodic reports.

Coordinate with management to align marketing activities with business goals.

Collaborate with other departments to ensure smooth execution of strategies.

Qualifications

Bachelor's degree in marketing or related field

1-5 year of relevant experience

Strong analytical, communication, time-management and creativity skills

Strong ability to focus on customer / market and take initiative Experience with social media