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B2b Marketing Manager
B2b Marketing ManagerMcCormick & Company • Karnal, Haryana, India
B2b Marketing Manager

B2b Marketing Manager

McCormick & Company • Karnal, Haryana, India
19 hours ago
Job description

At McCormick, we bring our passion for flavor to work each day. We encourage growth, respect everyone's contributions and do what's right for our business, our people, our communities and our planet. Join us on our quest to make every meal and moment better.

Founded in Baltimore, MD in 1889 in a room and a cellar by 25-year-old Willoughby McCormick with three employees, McCormick is a global leader in flavour. With over 14,000 employees around the world and more than $6 Billion in annual sales, the Company manufactures, markets, and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry, retail outlets, food manufactures, food service businesses and consumers.

While our global headquarters are in the Baltimore, Maryland, USA area, McCormick operates and serves customers from nearly 60 locations in 25 countries and 170 markets in Asia-Pacific, China, Europe, Middle East and Africa, and the Americas, including North, South and Central America with recognized brands.

At McCormick, we have over a 100-year legacy based on our “Power of People” principle. This principle fosters an unusually dedicated workforce requiring a culture of respect, recognition, inclusion and collaboration based on the highest ethical values.

The FS Marketing Manager is responsible for understanding trends and customer / consumer behavior to drive category insights and innovation to foster customer intimacy and fuel McCormick growth plans Reporting to the Managing Director, the role will collaborate closely with Commercial and R&D teams to create and deliver growth plans with customers in India.

KEY ROLES & RESPONSIBILITIES

Creates market / category / consumer trend analysis

Recommend actions to support India Flavor solutions growth

Understand the impact on customers innovation initiatives

Support Category Growth Initiatives

Provides the support for the initiation, discovery, exploration, & creation phases of strategic innovation in creating next generation of products.

Collaborate cross functional teams to deliver on new product development efforts resulting in growth aligned to our business objectives.

Manages, plans and facilitates customer presentations / ideation / field immersions

Develops plans that align with both customer and McCormick’s core competencies.

Engage customers with new ideas are customer / market relevant and that help drive project pipeline growth for INDIA Flavor Solutions

Support FS marketing systems and tools

Works with FS Marketing Leader to create and maintain FS marketing systems and tools to optimize marketing effectiveness

Provides updates on industry / global economic patterns, shift and trends

Support mid / long term strategic planning for the INDIA FS Solutions

MINIMUM REQUIREMENTS

Bachelor’s degree in marketing / business / food science Industry

7 years’ experience in a B2B marketing role Certifications and / or Licenses

McCormick & Company is an equal opportunity / affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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Marketing Manager • Karnal, Haryana, India

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