Brand Marketing ManagerFreight Tiger • Republic Of India, IN
Brand Marketing Manager
Freight Tiger • Republic Of India, IN
12 days ago
Job descriptionCreate and manage content across website, blogs, case studies, email, and social channels Interview internal and external stakeholders to build compelling narratives Maintain a strong editorial calendar aligned to business priorities Own LinkedIn channel communication for brand, product, and leadership Develop content for email and WhatsApp engagement campaigns Optimize website content for relevance and clarity Build proof assets including customer stories and testimonials Work with account teams to identify storytelling opportunities Support branded experiences including conferences, roundtables, webinars Ensure event messaging and content reflect brand positioning Enable sales and customer teams with decks, messaging guides, and brand assets Ensure consistency in how FT is represented across touchpoints Bachelor’s degree in Marketing, Business, Communications, or a related field MBA or PGDM in Marketing or Digital Marketing is a strong advantage 5–7 years of B2B marketing experience in SaaS, Logistics-tech or technology-led environments Strong writing and storytelling skills with content samples to showcase work Understanding of email and WhatsApp content engagement Familiarity with CRM and content publishing tools such as HubSpot, Marketo, Zoho CRM, CMS platforms Basic understanding of analytics to improve content effectiveness Familiarity with Canva, Adobe Suite, or Figma for content and collateral creation is a plus Excellent verbal communication, collaboration, and project management skills
Our growth plans :
We process close to 4% of India’s freight today. We aim to scale this to 20% by 2028. With this visibility into logistics, we are building powerful software, a trusted freight marketplace, and embedded finance solutions to reach 100M USD in revenue by 2028 .
We are the largest road freight technology platform in the country. Our brand story is just getting started.
About the Role :
We are looking for a brand-first marketer who can elevate Freight Tiger’s presence in the logistics and enterprise supply chain ecosystem. This is a hands-on role where you will be responsible for creating high-quality content, strengthening brand positioning, and driving strong storytelling across our digital and customer-facing channels.
You will collaborate closely with product, sales, design, and leadership teams to ensure every touchpoint communicates value with clarity, confidence, and consistency. Execution support is available through design partners and external agencies.
Key responsibilities :
Brand Strategy and Messaging
- Strengthen and evolve Freight Tiger’s positioning and voice
- Translate product value-prop and market insights into messaging that resonates with enterprise audiences
Content Development
Digital Brand Experience
Customer Advocacy
Events and Brand Experiences
Internal Enablement
Preferred qualifications :
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Brand Manager • Republic Of India, IN
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