Full-Stack Marketing Manager (Hands-On Ic)

About AxyAxy is transforming how science advances by reimagining collaboration tools for researchers. We're building AI-powered platforms that help scientists discover, connect, and collaborate more effectively - from conferences to everyday research activities.Made by scientists, for scientists - our founding team combines deep scientific expertise (PhD in Neuroscience) with proven entrepreneurial success. We're winners of VentureKick Stage 3, Switzerland's premier startup accelerator, and we're backed by a mission to accelerate scientific progress globally.We're at an exciting inflection point : our products are live, early traction is strong, and we're ready to scale. Now we need a marketing leader to help us reach millions of researchers worldwide.The OpportunityWe're hiring our first marketing hire - a Senior Marketing Manager who will build and own Axy's entire marketing function from the ground up. This is a rare opportunity to shape marketing strategy across two distinct products serving the global scientific community : B2B Product : Experience platform for scientific conferencesB2C Product : Consumer app for researchers and academic communitiesYou'll start as a hands-on executor, building strategies and running campaigns yourself. As we grow, you'll hire and lead a team, with potential to grow into leadership roles as the company scales.This role is perfect for someone who gets excited about : Building marketing from zero to oneWearing multiple hats (strategist, executor, analyst, storyteller)Working with a mission-driven product that genuinely helps peopleThe challenge of marketing to both enterprises AND consumersWhat You'll DoIn Your First 3 Months Develop comprehensive marketing strategies for both B2B and B2C productsLaunch campaigns to drive user acquisition for our consumer productBuild sales enablement assets (case studies, decks, messaging) for our B2B productSet up marketing infrastructure : website optimization, analytics, email marketing, ad platformsCreate content that resonates with researchers and scientific organizationsRun experiments across channels to find product-market-channel fitIn Your First Year Own and hit growth targets for both products (users, pipeline, revenue influence)Build repeatable acquisition channels and growth loopsEstablish Axy as a recognized brand in the scientific communityLaunch and optimize performance marketing campaignsCreate viral mechanics and referral programs for B2C growthSupport sales team with ABM campaigns and demand generation for B2BBegin hiring your first team members as we scaleAs You Grow Build and lead the marketing team (growth, content, design, demand gen)Shape company-wide go-to-market strategyOwn brand positioning and messaging across all productsScale marketing operations to reach millions of researchers globallyGrow into a leadership role (potential path to CMO as company scales)What We're Looking ForMust-Haves 1. 5+ years of marketing experience with strong B2C growth marketing backgroundYou've driven user acquisition, activation, and retention for consumer productsYou know how to build viral loops, referral programs, and growth flywheelsYou're comfortable with performance marketing (Google Ads, Facebook, paid social)You understand product-led growth and know how to optimize funnels2. Hands-on execution skillsYou can write compelling copy, design campaigns, set up ads, and analyze data yourselfYou don't need a team to get things done - you roll up your sleevesYou're scrappy and resourceful, making the most of limited budgets3. Data-driven mindsetYou live in analytics, run experiments, and make decisions based on numbersYou can set up tracking, build dashboards, and report on what mattersYou understand metrics like CAC, LTV, viral coefficient, conversion rates4. Strategic thinkingYou can build marketing strategies from scratchYou know how to prioritize channels and allocate resourcesYou can balance short-term execution with long-term brand building5. Startup mentalityYou thrive in ambiguity and fast-paced environmentsYou're comfortable with changing priorities and wearing multiple hatsYou take ownership and deliver results with minimal supervisionNice-to-Haves Experience marketing to academic, research, or scientific audiencesB2B / enterprise marketing experience (ABM, sales enablement, demand gen)SaaS or tech product marketing backgroundExperience building marketing teams from 0→1Understanding of SEO, content marketing, and community buildingDesign skills or ability to create basic marketing assetsWho You Are Self-starter : You don't wait for direction - you identify opportunities and executeCurious learner : You stay updated on marketing trends and love testing new channelsResults-oriented : You're obsessed with hitting targets and moving metricsExcellent communicator : You can craft messaging that resonates and tell compelling storiesMission-driven : You care about advancing science and helping researchers succeedAdaptable : You're comfortable marketing both B2B enterprise products and B2C consumer appsWhy Join Axy? ✅ Ground floor opportunity - Be the first marketing hire and shape everything✅ Dual product challenge - Master both B2B and B2C marketing in one role✅ Mission-driven - Help accelerate scientific progress and collaboration✅ Growth trajectory - Clear path to leadership as company scales✅ Backed & validated - VentureKick Stage 3 winner with early product traction✅ Founding team support - Work directly with PhD scientist + successful entrepreneurs✅ Remote flexibility - Work from anywhere in India✅ Ownership & impact - Your work directly influences company success