Brand Manager

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Shape and communicate brand vision and mission by building brand awareness & increase in brand value. (Both online & offline presence)
• Coordinate cross-functionally to ensure consistency in brand-related decisions
• Analyze and report on brand performance to determine ROI
• Monitor market and consumer trends
• Develop pricing and distribution strategies while maintaining brand budgets
• Brand Development
• Retail-management / merchandising and planning
• Establish and maintain
• Communications and Marketing (Campaigns, Events, Social media responsibilities, Public Relations, Sourcing, E-commerce)
• Devise Innovative growth strategies
• Communicate, create, execute, and manage marketing programs and campaigns
• Overseeing the production of advertisements, promotional materials, mail campaigns, assisting in the design of retail packaging and website.

Qualifications