Deputy Brand Manager

Roles and Responsibilities

Responsibilities :

Translate marketing objective into strategically sound creative briefs to effectively land the message to

the audience.

Ideate and implement campaigns linked to brand strategy

Partner with agencies to translate ideas to meaningful and impactful advertising

Overseeing the production of TV & Digital ads and amplifying campaigns across all touchpoints like

LSM, Outdoors, print, digital etc.

Liaising with Creative, Media Agencies & Content Creators to build Campaigns & Impact Properties

Manage localization of national campaigns to build regional relevance through comms

TV Media Planning - Prepare media briefs (objective, route, target, cost etc.) and share with media

partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.

Monitor market trends, research consumer markets and competitors’ activities to identify opportunities

and key issues.

Ensure timely payments of agency partners, manage necessary documentation.

Coordinate regular meetings and preparing regular reports outlining the brands’ performance.