Jaipur Rugs - Social Media Manager

Title : Social Media Manager

Organization : Jaipur Rugs.

About Jaipur Rugs :

Jaipur Rugs is a spiritually charged organization, globally renowned for its hand-knotted rugs and the responsible way they are woven to contribute to the socio-economic development of thousands of artisans across the grassroots of India.

With a presence in over 60 countries, our high-quality products and iconic designs define trends in the global home furnishing market.

As a conscious brand, Jaipur Rugs continuously strives to enrich its value chain connecting rural weavers with global consumers.

Our model of inclusive growth has earned recognition from thought leaders and institutions worldwide.

The late management guru C.

Prahalad featured Jaipur Rugs in The Fortune at the Bottom of the Pyramid as a pioneering case study in social innovation.

Role Overview :

The Social Media Manager will be responsible for developing, managing, and executing digital strategies that reflect Jaipur Rugs ethos blending artistry, sustainability, and storytelling.

This role demands a balance of creativity, analytical thinking, and leadership to drive engagement and elevate the brands digital presence.

Key & Planning :

• Develop and implement a comprehensive social media strategy aligned with brand and business objectives.
• Plan and manage monthly content calendars covering storytelling, campaigns, launches, and cultural moments.
• Monitor digital trends, competitors, and emerging platforms to ensure Jaipur Rugs remains ahead of the curve.

Content Creation & Management :

Community Engagement & Growth :

Analytics & Reporting :

Collaboration & Leadership :

Key Bachelors or Masters degree in Marketing, Communications, Digital Media, or a related Minimum 4 years of proven experience in social media management for lifestyle, fashion, design, or premium consumer brands.

(ref : iimjobs.com)