AddedEducation - Content Manager

Title - Content Manager

Function / Department : Digital & Social Media Marketing

Reporting To : VP Strategic Initiatives

Location : Singapore, Philippines, India, Hong Kong, Indonesia (Remote)

AddedEducation, a division of The Added Company, provides an array of services for students and student-athletes, in their pursuit of tertiary education opportunities. We are dedicated to up-skilling gifted students and student-athletes, providing them with resources and opportunity for leveraging their talent to access top-notch tertiary education globally.

Based in Singapore with operations across the globe, we are a team of young like-minded people united by a single mission : to support and promote sporting and academic excellence. Currently under the AddedEducation brand, our business needs are focused on US, UK and Canada university admissions services, boarding school preparatory services and pre-high school development services.

Beyond college counseling, we offer transformative developmental programs such as AddedNova our in-house research cell that fosters intellectual curiosity and original thinking, Public Speaking helping students master the art of confident communication, and the Book Club designed to build critical reading and analytical skills. Together, these programs form the foundation of a comprehensive approach to education that goes far beyond applications, shaping well-rounded individuals ready for success on a global stage.

AddedEducation is looking for a Content Manager who can define and execute the content strategy across AddedEducations diverse portfolio including AddedNova, Public Speaking, Book Club, Psychometric Assessments, Tutoring, and other counselling and non-counselling services.

This is a strategic role not just executional. You will envision and implement content strategies that are data-driven, audience-focused, and geo-specific, ensuring that each piece of content resonates with students, parents, and partners across key markets : Dubai, UK, US, India, Hong Kong, Singapore, Philippines, and Indonesia.

Key Content & Storytelling

• Own and shape the content strategy for all counselling and non-counselling services, ensuring consistent messaging, positioning, and engagement across products and markets.
• Build product- and geography-specific storytelling frameworks that consider cultural context, audience behavior, and platform nuances.
• Develop and implement campaign ideas around launches, student success stories, mentor highlights, and key brand moments.
• Maintain and evolve a brand voice that is aspirational, approachable, and globally relevant.

Content Planning & Execution

Technical & Data-Driven Thinking

Leadership & Vision

Required Skills & Qualifications :

What you will get from us, in return is :

(ref : iimjobs.com)