Brand Engagement Director

I. Job Summary

The Creative Director will be a visionary and strategic leader within the Growth Department, responsible for driving user acquisition and brand engagement through high-performing visual and digital content. This role is crucial for defining the creative strategy across all paid channels. The ideal candidate is a hands-on leader who combines data-driven creative analysis with exceptional branding expertise to manage and mentor a team of designers while ensuring the highest quality of creative output.

Reporting To : Head of Growth

Department : Growth

Employment Type : Full-Time

Location : Hyderabad (On-site)

II. Core Responsibilities

The Creative Director will be responsible for the following key functions :

Creative Strategy & Analysis :

• Develop and execute the overarching creative strategy specifically for performance marketing and paid channels (e.G., Google, Meta, TikTok, etc.).
• Lead the function of creative analysis to derive insights from performance data (CTR, CVR, CPA) and translate them into actionable creative hypotheses.
• Champion creative rework and rapid iteration based on performance metrics to continuously optimize campaigns.

Digital Marketing Leadership & Execution :

Creative Production & Oversight :

Team Leadership & Management :

Branding & Consistency :

III. Required Qualifications

Experience & Education :

Mandatory Skills :

IV. Preferred Qualifications (Nice-to-Have)

V. Compensation