Senior Product Designer

About Balancehero : - Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application. About True Balance Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people. https : / / www.truebalance.io / About True Credits : Established in 2019, True Credits is the RBI licensed NBFC that provides innovative financial services to empower the next billion unbanked users. They cater to the personal and business needs of consumers by providing fast and hassle-free finance. True Credits is focused towards unbanked users who have created a huge demand for instant credit services in India.

Key Responsibilities : Leadership & Strategy : Define and lead the overall product design vision and strategy, ensuring alignment with business goals and user needs. Manage, mentor, and grow the product design team, fostering a culture of creativity, user-centric thinking, and high-quality execution. Advocate for the role of design in shaping the product strategy, promoting design thinking, data-driven, and user-centered approach across the company. Playing Coach : Not only lead other designers but also should do hands-on design for lead-by-example Data-driven Design Process & Execution : Own the entire product design system and process, from concept and ideation to prototyping and delivery of high-quality designs Create and oversee the development of wireframes, user flows, prototypes, and high-fidelity visual designs that clearly communicate product ideas. Data / Fact-driven approach : Continuously assess and optimize the performance of design solutions through user testing / research, data analytics, and qualitative feedback. Work with product managers and engineers to define, develop, and deliver product features, ensuring designs are technically feasible and scalable. Fintech Expertise & Competitive Edge : Understand the regulatory, security, and compliance challenges specific to fintech, and design products that are compliant with industry standards. Stay on top of trends in the fintech industry, ensuring our design approach remains innovative, competitive, and aligned with market demands. Cross-functional & Cross-cultural Collaboration : Collaborate closely with product, engineering, marketing, and operations teams to deliver a cohesive product experience and ensure efficient communication and collaboration across the company. Lead pan-Asian designers including India and Korea effectively and work with an international team.

Key Qualifications :

8+ years of product design experience, with at least 3+ years in a leadership role (preferably within a startup or fintech company). Proven experience in designing complex digital products, preferably in fintech, SaaS, or mobile applications. Experience with data-driven design and knowledge of UX metrics. Strong portfolio showcasing a history of delivering innovative, user-centric designs that balance business needs and technical constraints or design and a problem-solving Deep expertise in UX / UI design, user research, interaction design, and prototyping. Hands-on experience with design tools such as Figma, Sketch, Adobe Creative Suite, etc. Strong understanding of fintech industry regulations, user needs, and competitive landscape. Ability to work in a fast-paced, agile environment, balancing multiple priorities and projects. Excellent communication and interpersonal skills, with the ability to articulate design decisions to stakeholders and team members.

Nice to Have :

Background in financial services, banking, payments, or similar fintech sectors. Experience working with cross-border teams or products in multiple geographies.