Solar Square - Search Engine Optimization Manager

Key Responsibilities.

SEO Strategy & Execution :

• Execute on-page, off-page, and technical SEO strategies aligned with business goals.
• Conduct detailed keyword research and competitive analysis to identify growth opportunities.
• Track, analyze, and report on key SEO metrics-organic traffic, keyword rankings, and conversions.

On-Page Optimization :

• Optimize content, metadata, internal linking, and site structure for improved visibility.
• Work closely with content writers to ensure keyword relevance and SEO-friendly formatting.
• Maintain SEO hygiene across all pages and templates (category, product, blog, etc.

Technical SEO :

• Collaborate with developers to ensure SEO best practices around speed, crawlability, indexation, structured data, and mobile UX.
• Monitor and resolve crawl errors, broken links, redirects, and sitemap issues using tools like GSC, Screaming Frog, and Ahrefs.

Link-Building & Off-Page SEO :

• Develop and implement ethical link-building strategies to increase domain authority.
• Identify and pursue PR and guest posting opportunities.
• Monitor backlink profile and manage toxic link disavowals.

Content Collaboration :

• Support content planning with SEO-driven topic research and intent analysis.
• Help create and maintain content calendars for blog, landing pages, and educational content.

Tools & Reporting :

• Use tools like Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
• Prepare monthly SEO performance dashboards and share insights with stakeholders.

Key Skills & Competencies :

• Strong understanding of Google algorithms, ranking factors, and SEO trends.
• Hands-on expertise in keyword research, on-page optimization, and link building.
• Experience conducting technical SEO audits and implementing fixes.
• Comfortable working cross-functionally with engineering, product, and content teams.
• Analytical mindset with a solid grasp of data visualization and reporting.
• Familiarity with CMS systems like WordPress, Webflow, or Shopify is a plus.

Qualifications :

• Bachelor's degree in Marketing, Communications, Computer Science, or related field.
• 4-7 years of SEO experience (in-house or agency).
• Proven track record of driving organic traffic growth and ranking improvements.
• Experience in fast-paced startups, e-commerce, or D2C brands preferred.

(ref : iimjobs.com)