Emeritus - Associate Director - Performance Marketing

Emeritus :

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.

It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations.

Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.

The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Description :

Join Emeritus India / APAC business to play a pivotal part in delivering revenue for multimillion-dollar portfolio in a highly evolved data driven performance marketing environment.

This role reports into head of digital marketing and needs you to work closely with Business, Creative, Outreach & CRM teams.

Key Responsibilities :

• Own and deliver revenue, customer acquisition ( CAC) targets for a portfolio of courses, with focus on user growth and working on growth loops.
• Lead and strategize ad campaigns, including keyword research, ad copy optimizations, bidding strategies, and performance monitoring.
• Regularly review and optimize all advertising campaigns for positive ROAS.
• Identify key audience growth opportunities and transform ineffective campaigns.
• Develop reports on the performance of campaigns at various frequencies.
• Work with product, and analytics team to improve product experience and drive performance.
• Work at the trifecta of data, performance & creative to maximize impact for your marketing campaigns.
• Navigate cross functional relationships with Tech, Analytics product & Creative teams to solve problems or to up performance of marketing campaigns.
• Build and grow high performance team.

Skills & Qualifications :

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In harvard business school : Edtech unicorn Emeritus story now a Harvard Business School case study The Economic Times (indiatimes.com)

(ref : iimjobs.com)