Growth Marketing Manager - D2C ChannelCaresmith India • Madurai, IN
No longer accepting applications
Growth Marketing Manager - D2C Channel
Caresmith India • Madurai, IN
12 hours ago
Job descriptionLead performance marketing strategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates. Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance. Work to optimize budgets and maximize ROI . Run A / B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness. Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends. Build the companies retention flywheel with CRM & retention campaigns Optimize campaigns to ensure RTO is managed at the target ROAS Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement. Strong CRO skills, to optimize at each step of the customer journey Strong familiarity with various Shopify tools and ways of running a fast and shopper friendly website Deep knowlede of the entire marketing tech stack Driving SEO initiatives and building up organic SEO Partner with the Product team to align marketing with product roadmaps and feature launches. Work with Content teams to develop campaigns that boost sell-through and D2C performance. Liaise with external agencies for creative, PR, and influencer outreach. Working with the ops team to monitor and optimise RTO and drop-offs post order Own the marketing budget , ensuring optimal allocation across channels. Prepare monthly and quarterly marketing performance reports for leadership. Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights. Manage and mentor junior marketers, content team members, and interns. Build a culture of innovation, accountability, and learning within the marketing function. Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team. 3–7 years of experience in growth marketing , preferably in D2C or consumer brands. Strong understanding of performance marketing platforms (Meta Ads, Google Ads). Exceptional skills in strategic thinking, creative ideation, data analysis . Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making. Proven ability to manage agencies, vendors, and cross-functional teams. Excellent communication and presentation skills. Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment. Brand Growth : Increased brand awareness, engagement, and sentiment. Performance KPIs : Improved ROAS, lower CAC, higher conversion rates. Campaign Impact : Successful launch of campaigns with measurable results. Team Development : Well-functioning, motivated marketing team with clear deliverables.
Experience : 5–7 Years
Location : Fort, South Mumbai
Reports to : Founder
Expected CTC : 12-20LPA
Role Overview
As the Growth Manager - D2C , you will be responsible for developing and executing the brand’s D2C and performance marketing efforts. This is a high-impact role requiring a blend of strategic thinking, data-driven decision-making, and hands-on execution.
You will collaborate with internal teams (design, content, product, sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.
Key Responsibilities
Brand Strategy & Positioning
- Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
- Develop annual and quarterly marketing plans , aligning with business objectives and revenue goals.
- Identify opportunities for new product launches , partnerships, and campaigns that impact new customer acquisition and retention.
Performance Marketing & Growth
Website ownership
Cross-Functional Collaboration
Analytics, Reporting & Budgeting
Team Leadership & Mentorship
Qualifications & Skills Required
Success Metrics for This Role
Create a job alert for this search
Growth Marketing Manager • Madurai, IN
Related jobs
Manager, Growth Marketing - Web Acquisition
Mavlers • Madurai, Tamil Nadu, India
Role : Growth Marketer – App Experience : 4 to 6+ years Employment Type : Full-Time Employee Based Contract Location : Remote Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client) Notice Period...Show more
Last updated: 5 days ago • Promoted
Ecommerce Marketing Manager
HeyRecruiting 3 • Madurai, IN
We're a multi-brand DTC e-commerce company powering an 8-figure business in the pet products industry.Shopify, Amazon Marketplace, Walmart Marketplace, Chewy, and TikTok Sho.We operate lean, move f...Show more
Last updated: 12 hours ago • Promoted • New!
Growth Marketing Manager – Full-Funnel Acquisition
FRA • madurai, tamil nadu, in
In this role, you will own the.Google, Meta, YouTube, TikTok) and optimizing performance at each stage of the funnel.From awareness through activation, to retention, you will be the point person fo...Show more
Last updated: 11 days ago • Promoted
Ecommerce Growth & Optimization Manager
TipTop Things Limited • Madurai, IN
We're seeking an experienced Ecommerce Growth & Optimization Manager to join our growing team at Nanobag, the creator of innovative ultralight reusable bags.
This remote position offers an exciting ...Show more
Last updated: 5 days ago • Promoted
Manager, Growth Marketing - Mobile Acquisition
Mavlers • Madurai, Tamil Nadu, India
Role : Growth Marketer – App Experience : 4 to 6+ years Employment Type : Full-Time Employee Based Contract Location : Remote Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client) Notice Period...Show more
Last updated: 5 days ago • Promoted
Performance Marketer / D2C Growth Marketer (E-commerce)
Inovtor Labs • Madurai, Tamil Nadu, India
Company Description Inovtor Labs is a multidisciplinary innovation company working at the intersection of design, technology, and retail.
We build meaningful digital experiences and products - rang...Show more
Last updated: 12 days ago • Promoted
PPC / Growth Manager
Quicklly • Madurai, IN
Note : Immediate / 15 days Joining Only.Setting up Google AdWords and Bing campaigns by conducting target keyword research & writing relevant ad copies, whilst ensuring effective campaign and keyword ...Show more
Last updated: 30+ days ago • Promoted
Organic Growth Manager (SEO / GEO)
Epic Slope Partners • Madurai, IN
Remote (Brownie point for Bangalore).Flexible for the right candidate.Epic Slope Partners is a new-age growth marketing agency that helps B2B SaaS companies & AI natives grow their revenues.This is...Show more
Last updated: 14 days ago • Promoted
Growth Marketing Manager
Cityflo • Madurai, Tamil Nadu, India
About Cityflo Cityflo is a daily commute company that provides a comfortable, stress-free travel experience for corporate professionals, as an alternative to driving.
With premium buses, a simple a...Show more
Last updated: 1 hour ago • Promoted • New!
Hiring : Acquisition Marketing Manager – Lead Generation & Demand Growth
NovaReach Ads • Madurai, IN
Your focus will be on creating high-converting funnels that fuel lead generation, pipeline growth, and sustainable revenue.
You’ll work cross-functionally to align paid media, SEO, and content strat...Show more
Last updated: 5 days ago • Promoted
Project Manager - Marketing - High Growth DTC Brand
Organic Cotton Mart • Madurai, IN
Organic Cotton Mart is an e-commerce DTC brand based in the US.We design and sell luxurious, premium 100% certified organic cotton products for your baby, kitchen, and home.At Organic Cotton Mart, ...Show more
Last updated: 5 days ago • Promoted
Head of Growth and Performance Marketing
GrowthMind TML Partners • Madurai, IN
Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
Last updated: 3 days ago • Promoted
Sr. Manager - Product Marketing
RiskProfiler • Madurai, IN
Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives.We’re looking for a seasoned and strategic Sr.
Manager – Product Marketing to lead our go-to-...Show more
Last updated: 30+ days ago • Promoted
E-commerce Marketing Director
Mimpikita Official • Madurai, IN
E-commerce Marketing Director (Part-time) – Mimpikita.Mimpikita is looking for a part-time E-commerce Marketing Director to lead our online growth strategy.
You’ll oversee performance marketing, CRO...Show more
Last updated: 5 days ago • Promoted
Growth Marketing Manager
JustCopy Inc • Madurai, IN
AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show more
Last updated: 5 days ago • Promoted
Growth Marketing Lead
osto • Madurai, Tamil Nadu, India
About Osto Osto is a protection-first, all-in-one cybersecurity platform that makes startups enterprise-ready in minutes - securing cloud, apps, APIs, devices, and data with real enforcement, no se...Show more
Last updated: 1 hour ago • Promoted • New!
Growth Marketing Lead (Founding Team)
Fuzen.io • Madurai, India
Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs).We've built a mature tech platform with AI agents that allow businesses to get customized, ready-to...Show more
Last updated: 8 days ago • Promoted
Growth Marketer
Gleantap • Madurai, IN
Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands.
We help businesses drive growth, improve retention, and automate engag...Show more
Last updated: 30+ days ago • Promoted