PPC SPECIALIST

This is a remote position.

We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads (Microsoft Advertising) and Google Ads. This role focuses on creating, optimizing, and scaling paid campaigns that drive lead generation for our towing and roadside assistance operations. The ideal candidate has deep analytical skills, a strong sense of strategy, and hands-on experience managing large PPC budgets for service-based businesses.

• Plan, launch, and manage PPC campaigns across Bing Ads and Google Ads focused on lead generation.
• Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
• Write, test, and refine ad copy to maximize CTR and conversion rates.
• Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
• Set up and manage conversion tracking, UTMs, and analytics integrations.
• Perform A / B testing on ad creatives, bidding strategies, and landing pages.
• Monitor campaign performance and provide weekly and monthly performance reports.
• Identify trends, insights, and areas for improvement to scale performance effectively.
• Collaborate with the management and operations teams to align lead flow with service capacity.
• Stay current with industry trends, Google and Microsoft Ads updates, and emerging PPC strategies.

Requirements

QUALIFICATIONS

TECHNICAL REQUIREMENTS :

Minimum Intel Specs

Processor : Core i7 8th generation (and above)

Core i5 10th generation (and above)

RAM : Minimum of 12 GB

Storage : 128 GB SSD or higher

Graphics : 2 GB graphics memory

Minimum AMD Specs

Processor : AMD Ryzen 5,7,9 (Minimum series 3600)

RAM : Minimum of 12 GB

Storage : 128 GB SSD or higher

Graphics : 2 GB graphics memory

Macintosh Specs

Processor : Core i7 / i5 / M1 / M2

RAM : Minimum of 12 GB

Storage : 128 GB SSD or higher

Graphics : 2 GB graphics memory

Jitter : below 10ms

Latency : below 160ms

Upload : more than 25mbps

Download more than 40 mbps

Using internet speedtest :

VoIP Speed Test | 8x8 / / Aircall's VoIP Speed Test | Aircall / / VoIP Speed Test : Check Your Network Reliability (getvoip.com)

LAN Cable is a must.

A reliable power backup that could sustain a minimum of 8 hours (full shift)

Examples : Generators / / Solar Panels / / Portable power inverters etc. (UPS is not enough)

Jitter : below 10ms

Latency : below 160ms

Upload : minimum of 25mbps

Download : minimum of 25mbps

Power and Internet Backup is a MUST.

Benefits

Skills Required

Google Ads, Landing Page Optimization, conversion tracking , Data Analysis, bing ads , Google Analytics