Performance Marketing Lead

Job Title : Senior Performance Marketing Manager (Google + Meta)

Location : Remote / Gurgaon (as per your company policy)

Type : Full-time

Experience Required : 3–6+ years in a digital marketing agency managing D2C / Shopify brands

Role Overview

We are looking for a Senior Performance Marketing Manager who can own the complete growth engine for multiple D2C brands. This is NOT an execution-only role. This is a strategic leadership position where you will :

Lead Google + Meta ad strategy

Manage a performance team

Standardize workflows with ready-to-use SOPs

Build and scale growth systems

Communicate directly with clients

Deliver MoM and QoQ results

Ensure zero slip-ups in performance, hygiene, and decision making

If you can think like a strategist and act like a performance leader, this role is for you.

Key Responsibilities

1. Strategy & Growth Ownership

Develop end-to-end paid media strategies for D2C and Shopify brands.

Own MoM and QoQ revenue, ROAS, CPA, and CAC growth across accounts.

Continuously test, optimize, and scale winning campaigns.

Evaluate funnels (TOF / MOF / BOF) and fix bottlenecks across creatives, audience, and landing pages.

Plan quarterly roadmaps for each brand (testing, scaling, budgets, launches).

2. Paid Media Expertise (Google + Meta)

Advanced knowledge of Facebook Ads Manager + Google Ads ecosystem.

Strong understanding of CAPI, offline conversions, enhanced conversions, GTM, Analytics.

Ability to read and interpret data fast (trends, patterns, anomalies).

Execute, optimize, and scale Search, Display, Video, PMAX & Meta funnels.

Strong command over attribution, incrementality, and true ROAS calculations.

3. Client Communication & Ownership

Act as the primary performance partner for 6–10 active clients.

Present weekly performance reports, insights, upcoming actions, and strategic roadmaps.

Set the right expectations and proactively communicate wins / risks.

Conduct monthly review calls and quarterly growth planning.

4. Team Leadership & Collaboration

Manage and mentor a team of analysts / media buyers.

Conduct daily / weekly performance reviews with the team.

Ensure each team member follows SOPs, checklists, and guardrails.

Delegate tasks clearly and ensure timely execution.

Train juniors on scaling logic, funnel thinking, and decision-making frameworks.

5. SOP & Process Ownership

You will bring or create “plug and play” systems such as :

Campaign setup SOPs

Daily / weekly performance review checklists

Creative testing frameworks

Scaling guardrails

Reporting templates

Budget allocation frameworks

Landing page QA guidelines

Pixel / tracking SOPs

This role requires a person who already has a structured way of working.

6. Creative & Funnel Thinking

Work closely with the creative team to develop high-impact ads.

Brief UGC / static / video creatives based on data-backed insights.

Understand D2C funnel psychology : hooks, angles, objections, social proof.

Align landing pages, messaging, and offer strategies with performance goals.

Required Skills & Experience

Must-Have

3–6+ years in performance marketing in a fast-paced agency environment

Proven experience scaling 10+ D2C brands on Shopify

Deep expertise in both Google Ads + Meta Ads

Strong analytical ability + dashboarding skills

Comfortable handling monthly budgets of ₹10L to ₹1.5Cr per brand

Strong communication skills (client-facing role)

Experience handling a small performance team (2–6 team members)

Good command over GA4, GTM, server-side tracking (preferred)

Ability to create, enforce and improve SOPs

Data-driven + emotionally stable under pressure

Good-to-Have

Previous experience running google / meta / tiktok internationally

Experience with Klaviyo / Email automation (optional)

Experience with Google analytics

Creating a omni-channel marketing setup.

KPIs You Will Be Accountable For

Growth in Revenue, ROAS, CAC

Stability and scale of campaigns

Successful execution of account strategy

Client satisfaction & retention

Reduction in mistakes & SOP violations

Team performance quality

Timely reporting and communication

Creative testing velocity + learnings