Marketing Strategist

About the role :

We are seeking an experienced Marketing Strategist with a strong background in planning and implementing marketing initiatives, particularly for SaaS products. This role involves driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative, data-driven strategies. The ideal candidate will take ownership of strategic planning, execute comprehensive marketing campaigns, and collaborate cross-functionally to maximize profitability and market share while maintaining consistency across all marketing efforts.

What you need for this position :

• Master’s degree in Marketing, Business Administration, or a relevant field.
• 2 to 5 years of experience in marketing roles, preferably in a product company (experience with SaaS products is highly preferred).
• Experience in marketing roles with a proven track record of managing comprehensive strategies is a plus.
• Hands-on experience in planning and executing marketing strategies and campaigns.
• Proficiency in CRM software and Content Management Systems.
• Strong grasp of market research techniques, data analysis, & statistics methods.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Excellent communication, interpersonal, and presentation skills.
• Analytical mindset with a focus on data-driven decision-making.
• Familiarity with agile development methodologies is preferred

What you will be doing :

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