Global Market Strategist

Job Summary : Managing business development activities both short & long term, support in developing and implementing market expansion strategies.

Focus

Indicators

Financial / Business

Mine and leverage opportunities for strategic alliances with HCFs / Medical Tourism agencies

Conduct market survey to identify the new entrants in the market, competitor activities and brand recall of the organization.

Analyze the information and identify the strengths, weakness, opportunities and threats of the organization.

Identify the area or the specialty that needs to be focused either through live workshops, overseas CME programs, conducting clinics etc.

Preparing business plan & marketing budget with proper execution.

Critically review the performance in terms of market share, number of CME & other programs conducted, increase in number of referral doctors, healthcare facilitators, and corporate activities to achieve the desired targets.

Ensure detail study of the doctors, hospitals, corporate & PSUs in and around the City.

People

Hire BD representatives and set performance objectives for team members and monitor performance on regular basis

Monitoring & evaluating the performance of Marketing Team by guiding them to move in proper direction, also with necessary training when needed.

Customer

Attend industry functions, such as association’s events and conferences, and provide feedback and information on market and industry trends.

To identify & building relationship with key Healthcare Facilitators & generating sustainable business from them.

Collect information about all the existing doctors in the territory and build rapport for direct patients’ referral.

Operations

To create new leads & aggressively grow & retain the market share

Develop and implement initiatives to build Rainbow brand overseas

Work with technical staff and other internal colleagues to meet Consultant needs / expectations.

Coordinate and Monitor the seminars and wellness programs conducted by focusing on key activities that would lead to conversion such as

• Release press ad’s
• Doctor’s program on local channel in local language overseas
• Leaflets distribution in corporate, small hospitals etc.
• Local radio channel advertising (FM radio campaign, called wellness program)

To market information on unique surgery performed / latest developments at hospital.

Promotion of new line of Treatment facilities added leading to more footfalls.

Any other portfolio that may be entrusted by the management from time to time.

Educational Qualifications :

MBA in Marketing

Work Experience

7 – 10 years of experience in Health Care Industry

Exposure to International markets and regulations

Sound knowledge of healthcare industry

Excellent presentation skills to conduct high level meetings.

Good Communication and Team Management Skills

Negotiation and Influencing Skills

Expected Deliverables

Cluster Penetration and Expansion

Rise in footfalls from referral doctors

Design and Execution of Marketing Campaigns / Workshops etc.

Team Management and Development