Content Writer, Integrated Projects

About the Role

We are looking for a dynamic Content Writer – IP Projects who can combine creativity, research, and sharp writing skills to bring new ideas to life. The role requires someone adept at formal / news-led writing and versatile enough to craft content across platforms—from digital and social to on-ground events.

Key Responsibilities

• Collaborate closely with the Content Strategy team to research and develop new IP concepts using insights, data, and trends.
• Ideate and create concept notes, proposals, and approaches for IP development.
• Write engaging and impactful content for a wide range of formats, including :
• Promos and amplification content for IPs
• Microsite content and campaign collaterals
• Social media copies (posts, promos, campaigns)
• Anchor / Emcee scripts for events
• Video content (scripts, captions, narratives)
• Letters and communication for high-profile dignitaries
• Articles and thought pieces related to IP projects
• Any other on-ground event content as required
• Ensure all content is aligned with the brand tone, audience interest, and campaign objectives.
• Work collaboratively with design, marketing, and events teams to deliver integrated campaigns

Skills & Qualifications

bilingual ability is a plus.

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