Digital Media Planner

Join WPP Social Media Marketing as a Digital Media Planner – Shape the Future of Social Media Campaigns

At WPP Social Media Marketing , we are pioneers in crafting innovative, data-driven strategies that help brands engage with their audiences across social platforms. As part of the WPP network, we specialize in developing integrated, high-performance digital campaigns that deliver exceptional results. We are seeking a talented Digital Media Planner to join our team, drive creative social strategies, and maximize performance for leading global brands.

Why This Role is Essential

The Digital Media Planner is at the core of our social media strategies, responsible for planning, executing, and optimizing social media campaigns that align with our clients’ goals. In this role, you will play a key part in managing social media budgets, selecting platforms, and identifying the right audience segments to drive engagement, conversions, and brand awareness. This is an exciting opportunity for someone who has a passion for social media, is highly organized, and thrives in a fast-paced environment.

Key Responsibilities

In this role, you will :

• Develop Social Media Campaign Plans : Create data-driven, high-impact media plans tailored to client objectives, including budget allocation, audience targeting, and platform selection.
• Manage Social Media Budgets : Allocate and optimize budgets across social media platforms to ensure maximum return on investment (ROI) while meeting campaign goals.
• Collaborate with Creative Teams : Work closely with creative teams to ensure the execution of compelling content that resonates with the target audience and aligns with the media strategy.
• Audience Segmentation and Targeting : Define audience segments based on demographics, interests, behaviors, and psychographics to create tailored, high-performing campaigns.
• Campaign Execution and Optimization : Oversee the launch and optimization of social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, ensuring campaigns are effectively delivering on objectives.
• Data Analysis and Reporting : Monitor campaign performance in real-time, analyze data, and produce reports with actionable insights to optimize future campaigns.
• Stay Current with Trends : Keep up-to-date with the latest trends, technologies, and best practices in social media advertising to ensure campaigns are innovative and effective.

Required Skills & Qualifications

To succeed in this role, you will need :

Preferred Experience

What We Offer

At WPP Social Media Marketing , we value innovation, creativity, and continuous growth. As a Digital Media Planner , you will be part of a team that works with leading global brands, driving impactful campaigns and cutting-edge strategies. We offer :

Why WPP Social Media Marketing?