Content Writer

Content Writer (Finance) About Our Client : Our client is a Google-award-winning, content marketing-led digital agency that has dominated India’s organic search and content space for over 15 years — helping B2B and B2C brands grow through impactful SEO, content, and digital strategies that deliver real results.

Designation : Content Writer (Finance)

Location : Spaze Itech Park, Sec-49, Gurgaon

Experience : 2+ years of experience

Qualification : Graduate (Finance background preferred)

About the role : We are seeking a Finance Content Writer specializing in Insurance who can simplify complex insurance concepts and craft compelling, SEO-friendly content. The role involves writing for both B2B and B2C audiences, collaborating with marketing strategists, designers, and subject matter experts to produce authoritative, conversion-driven content across multiple digital platforms.

Responsibilities :

Research, write, and edit high-quality blogs, articles, whitepapers, and website copy on life, health, motor, travel, and general insurance topics.

Create educational and SEO-optimized content that explains policy features, benefits, claims, underwriting, and regulatory updates in simple, engaging language.

Develop comparison pages, guides, and marketing copy to enhance financial literacy, support lead generation, and drive policy conversions.

Stay updated on IRDAI guidelines, market trends, and InsurTech developments to ensure factual accuracy and compliance.

Analyze competitor content, track performance metrics (CTR, rankings, dwell time), and optimize for better visibility and engagement.

Collaborate with marketing, SEO, and product teams to maintain consistent messaging and ensure timely publishing across digital platforms.

Requirements :

2–5 years of experience in content writing for the insurance or BFSI sector (life, health, or general insurance).

Strong portfolio of articles, guides, or product pages related to insurance, financial planning, or InsurTech.

Understanding of insurance concepts such as premiums, claims, underwriting, risk management, and policy types.

Experience with SEO tools (Ahrefs, SEMrush, Google Search Console) and analytics (GA4).

Excellent research, writing, and editing skills with strong attention to factual detail.

Ability to translate technical insurance content into reader-friendly, engaging language.

About Hireginie : Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.