AI CERTs - Performance Marketing Manager

Description : About the Role

We are seeking a highly analytical and results-driven Performance Marketing Manager (Account-Based) to design, execute, and optimize paid marketing campaigns that drive qualified leads and measurable ROI. The ideal candidate will have strong experience in B2B account-based marketing (ABM), data analytics, and multi-channel campaign execution across digital platforms.

Key Responsibilities (KRA) :

• Develop and execute account-based performance marketing strategies targeting high-value B2B clients.
• Plan, manage, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta, and programmatic platforms.
• Collaborate with sales and account teams to define target accounts, buyer personas, and campaign goals.
• Create personalized ad journeys and messaging for different stages of the buyer funnel.
• Monitor and analyze campaign performance metrics, providing actionable insights and data-driven recommendations.
• Manage marketing budgets effectively to maximize ROI and minimize CAC (Customer Acquisition Cost).
• Drive continuous A / B testing and conversion rate optimization across landing pages and ad creatives.
• Integrate marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo) for precise audience targeting.
• Collaborate with content and creative teams to align campaign assets with brand tone and messaging.
• Prepare detailed performance reports and dashboards for leadership and client presentations.
• Stay updated with the latest trends in digital advertising, analytics, and account-based marketing technologies.

Key Skillsets :

(ref : iimjobs.com)