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Senior Performance Marketing Manager
Senior Performance Marketing ManagerDEXO MEDIA • India
Senior Performance Marketing Manager

Senior Performance Marketing Manager

DEXO MEDIA • India
8 days ago
Job description

Job Title : Senior Performance Marketing Manager (Google + Meta)

Location :  Remote / Gurgaon (as per your company policy)

Type :  Full-time

Experience Required :  3–6+ years in a digital marketing agency managing D2C / Shopify brands

Role Overview

We are looking for a  Senior Performance Marketing Manager  who can own the complete growth engine for multiple D2C brands. This is NOT an execution-only role. This is a  strategic leadership position  where you will :

  • Lead Google + Meta ad strategy
  • Manage a performance team
  • Standardize workflows with ready-to-use SOPs
  • Build and scale growth systems
  • Communicate directly with clients
  • Deliver MoM and QoQ results
  • Ensure zero slip-ups in performance, hygiene, and decision making

If you can think like a strategist and act like a performance leader, this role is for you.

Key Responsibilities

1. Strategy & Growth Ownership

  • Develop end-to-end paid media strategies for D2C and Shopify brands.
  • Own MoM and QoQ revenue, ROAS, CPA, and CAC growth across accounts.
  • Continuously test, optimize, and scale winning campaigns.
  • Evaluate funnels (TOF / MOF / BOF) and fix bottlenecks across creatives, audience, and landing pages.
  • Plan quarterly roadmaps for each brand (testing, scaling, budgets, launches).
  • 2. Paid Media Expertise (Google + Meta)

  • Advanced knowledge of Facebook Ads Manager + Google Ads ecosystem.
  • Strong understanding of CAPI, offline conversions, enhanced conversions, GTM, Analytics.
  • Ability to read and interpret data fast (trends, patterns, anomalies).
  • Execute, optimize, and scale Search, Display, Video, PMAX & Meta funnels.
  • Strong command over attribution, incrementality, and true ROAS calculations.
  • 3. Client Communication & Ownership

  • Act as the primary performance partner for 6–10 active clients.
  • Present weekly performance reports, insights, upcoming actions, and strategic roadmaps.
  • Set the right expectations and proactively communicate wins / risks.
  • Conduct monthly review calls and quarterly growth planning.
  • 4. Team Leadership & Collaboration

  • Manage and mentor a team of analysts / media buyers.
  • Conduct daily / weekly performance reviews with the team.
  • Ensure each team member follows SOPs, checklists, and guardrails.
  • Delegate tasks clearly and ensure timely execution.
  • Train juniors on scaling logic, funnel thinking, and decision-making frameworks.
  • 5. SOP & Process Ownership

    You will bring or create “plug and play” systems such as :

  • Campaign setup SOPs
  • Daily / weekly performance review checklists
  • Creative testing frameworks
  • Scaling guardrails
  • Reporting templates
  • Budget allocation frameworks
  • Landing page QA guidelines
  • Pixel / tracking SOPs
  • This role requires a person who already has a structured way of working.

    6. Creative & Funnel Thinking

  • Work closely with the creative team to develop high-impact ads.
  • Brief UGC / static / video creatives based on data-backed insights.
  • Understand D2C funnel psychology : hooks, angles, objections, social proof.
  • Align landing pages, messaging, and offer strategies with performance goals.
  • Required Skills & Experience

    Must-Have

  • 3–6+ years in performance marketing in a fast-paced agency environment
  • Proven experience scaling 10+ D2C brands on Shopify
  • Deep expertise in both Google Ads + Meta Ads
  • Strong analytical ability + dashboarding skills
  • Comfortable handling monthly budgets of ₹10L to ₹1.5Cr per brand
  • Strong communication skills (client-facing role)
  • Experience handling a small performance team (2–6 team members)
  • Good command over GA4, GTM, server-side tracking (preferred)
  • Ability to create, enforce and improve SOPs
  • Data-driven + emotionally stable under pressure
  • Good-to-Have

  • Previous experience running google / meta / tiktok internationally
  • Experience with Klaviyo / Email automation (optional)
  • Experience with Google analytics
  • Creating a omni-channel marketing setup.
  • KPIs You Will Be Accountable For

  • Growth in Revenue, ROAS, CAC
  • Stability and scale of campaigns
  • Successful execution of account strategy
  • Client satisfaction & retention
  • Reduction in mistakes & SOP violations
  • Team performance quality
  • Timely reporting and communication
  • Creative testing velocity + learnings
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    Manager Performance Marketing • India

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