Senior Enrollment Manager

Position Title : Senior Manager Admissions / Lead of Admissions

Job Location : Pathways World School

Experience Required : 10–14 years

Preferred Industry : Education / Hospitality / Airlines / Real Estate

Employment Type : Full-Time

About Pathways World School

Pathways World School is a leading IB World School dedicated to academic excellence, holistic development, and fostering global citizenship. With a vibrant and inclusive community, we provide a nurturing environment that empowers students to become innovative, compassionate, and responsible leaders of tomorrow.

We are seeking an enthusiastic and experienced Admissions professional to join our dynamic team. This role plays a critical part in enhancing the admissions experience, driving enrolment, and expanding the school’s visibility among target audiences.

Key Responsibilities

Key Result Areas (KRAs) for the Senior Manager Admissions / Lead of Admissions

• Admissions Strategy Development :
• Develop comprehensive admissions strategies for each school segment (pre-schools and K-12 schools) aligned with the overall enrolment goals and objectives of the school group.
• Identify target markets, demographic trends, and competitive factors to inform admissions strategies and priorities.
• Develop and implement initiatives to attract and retain diverse student populations while maintaining enrolment standards and requirements.
• Enrolment Planning and Forecasting
• Analyze historical enrolment data, market trends, and demographic projections to forecast future enrolment needs and capacities for each school segment.
• Develop enrolment targets and quotas for each school segment, taking into account capacity constraints and resource availability.
• Monitor enrolment progress and adjust strategies as needed to meet or exceed enrolment targets within established timelines.
• Marketing and Outreach Activities :
• Collaborate with the marketing team to develop and implement marketing campaigns and outreach activities to attract prospective students and families.
• Plan and execute admissions events, open houses, campus tours, and other activities to showcase the schools' programs, facilities, and achievements.
• Establish partnerships with community organizations, corporate houses, preschools, educational consultants, and other stakeholders to expand the schools' reach and visibility.
• Admissions Process Management :
• Oversee the admissions process from inquiry to enrolment, ensuring a seamless and positive experience for prospective families.
• Develop and implement admissions policies, procedures, and timelines in compliance with regulatory requirements and best practices.
• Train and supervise admissions staff to provide accurate information, guidance, and support to prospective families throughout the admissions process.
• Data Management and Analysis :
• Maintain accurate and up-to-date admissions records, including applicant profiles, enrolment data, and demographic information.
• Analyze admissions data to identify trends, patterns, and areas for improvement in recruitment, retention, and yield rates.
• Generate regular reports and presentations on admissions performance, providing insights and recommendations for strategic decision-making.
• Parent Relationship Management :
• Implement and manage a CRM system to track and communicate with prospective families, applicants, and enrolled students.
• Develop and execute personalized communication strategies to nurture relationships with prospective families and guide them through the admissions process.
• Monitor and respond to inquiries, feedback, and concerns from prospective families in a timely and professional manner.
• Stakeholder Management and Engagement :
• Collaborate with school administrators, faculty, and staff to ensure alignment of admissions strategies with academic programs, resources, and priorities.
• Engage with current families, alumni, and community members to promote positive word-of-mouth and referrals.
• Represent the school group at admissions-related events, conferences, and networking opportunities to build relationships and exchange best practices.

These KRAs provide a framework for the Lead of Admissions to lead the admissions function effectively, driving enrolment growth, diversity, and retention across the school group's K-12 segments.

Qualifications

Compensation