Public Relations Executive

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Key Responsibilities :

Strategic PR Planning :

Develop and implement PR strategies and campaigns aligned with the brand’s goals and objectives.

Identify key media targets and influencers in the retail sector to build and maintain strong relationships.

Media Relations :

Create and distribute press releases, media kits, and other communication materials.

Pitch story ideas and manage media inquiries to secure high-quality coverage.

Coordinate media events, press conferences, and product launches.

Content Creation :

Craft compelling and engaging content for press releases, blog posts, social media, and other communication channels.

Collaborate with internal teams to generate content that highlights brand initiatives, products, and events.

Brand Management :

Monitor and analyze media coverage to gauge the effectiveness of PR efforts and adjust strategies as needed.

Ensure brand consistency across all PR and communication materials.

Event Management :

Plan and execute promotional events, influencer partnerships, and other PR activities.

Oversee event logistics, including venue selection, guest lists, and on-site management.

Crisis Management :

Develop crisis communication plans and manage PR-related issues or negative publicity.

Reporting & Analysis :

Track and report on PR metrics, including media placements, social media engagement, and campaign effectiveness.

Provide regular updates and recommendations to senior management.

Manage and curate the local Instagram pages for each brand, crafting engaging content to boost visibility and community interaction. Monitor performance metrics and trends to enhance brand presence and align with local marketing strategies.

Collaborate with marketing teams to integrate social media efforts with broader brand campaigns.

Vendor Registration and Payment :

Manage the vendor registration process, ensuring accurate and timely completion of all required documentation.

Coordinate with the finance department to process vendor payments, tracking invoices and resolving any discrepancies.

Maintain organized records of vendor information and payment transactions.

Qualifications :

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

Minimum of 2-3 years of experience in PR, preferably within the retail or consumer goods sector.

Proven track record of successful media relations and campaign management.

Excellent written and verbal communication skills with strong attention to detail.

Ability to think creatively and strategically to drive brand visibility.

Proficiency in PR and media monitoring tools.

Ability to work effectively in a fast-paced, dynamic environment.

Preferred Skills :

Experience working with fashion or lifestyle brands.

Established network of media contacts in the retail industry.

Knowledge of current trends and best practices in retail PR.