Job Opening : Senior Creative Strategist
📍 Location : On-Site
🕒 Employment Type : Full-Time
We are seeking a visionary Senior Creative Strategist to define the creative future of our brand. Reporting directly to [e.g., CMO / Head of Marketing], you will be the ultimate owner of our brand voice, campaign narratives, and creative standards. This role requires a broad, strategic view to translate business goals into compelling, high-impact consumer experiences across all channels.
Key Responsibilities
Creative Vision & Strategy
- Campaign Architecture : Design the core campaign idea and overarching creative narrative that guides all marketing efforts (from concept to execution).
- Brand Voice Governance : Establish, document, and enforce the holistic brand voice, tone, and personality across every consumer touchpoint and creative asset.
- Creative Briefing : Develop inspiring and insightful creative briefs that clearly articulate the strategic challenge and execution expectations for internal and external teams.
- Performance Insight : Connect creative performance data (e.g., ad copy CTR, sentiment) directly to brand health and business ROI, using insights to continually refine strategy.
Integrated Channel Ownership
Influencer Strategy : Define the strategic role of influencers, developing the macro-level themes, messaging, and engagement tiers to integrate them into campaign narratives seamlessly.Advertising Creative : Direct the creative idea and strategic messaging for all ad copy, ensuring all paid media assets adhere to the established brand strategy and performance goals.Cross-Functional Leadership : Act as the primary creative strategy partner for the Marketing, Product, and Sales teams, ensuring creative alignment across the organization.Qualifications & Experience
Must-Haves
5+ years of experience in Creative Strategy, Brand Strategy, or relevant roles within an agency or in-house marketing team.Proven ability to design and launch large-scale, integrated marketing campaigns from the conceptual phase to market launch.Exceptional skills in translating complex business challenges into simple, emotional, and compelling creative ideas.A strong portfolio demonstrating ownership of brand voice development and multi-channel creative direction.Nice-to-Haves
Experience managing and mentoring junior strategists or creative teams.Deep understanding of performance marketing metrics (CPC, CPA, ROAS) and how creative influences them.