Performance Marketing

Performance Marketing (Part-Time)

Company : Zara

About the Role

Zara is looking for a part-time Performance Marketing professional to support our digital growth across paid channels. You will focus on optimizing campaigns, managing budgets, and improving ROI through data-driven decision-making.

Key Responsibilities

• Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads, TikTok Ads, and other channels.
• Monitor daily performance KPIs : ROAS, CPA, CTR, CPC, Conversion Rate.
• Conduct A / B testing on creatives, keywords, and audiences.
• Analyze campaign data and prepare weekly performance reports.
• Collaborate with cross-functional teams (E-commerce, Content, Branding) to align messaging and funnel strategy.
• Manage part-time performance budgets and ensure efficient spend allocation.

Requirements

Nice to Have