Senior PPC / Media Buying Specialist (B2B SaaS experience Compulsory)

Throttll is seeking an elite, performance-driven Senior PPC / Media Buying Specialist to take full ownership of our global paid acquisition strategy. This is a critical full-time role focused on maximizing the ROI and scaling user acquisition for our B2B SaaS platform. The ideal candidate must have extensive, hands-on experience driving low Cost Per Acquisition (CPA) and high-quality leads within the highly competitive SaaS sector.

Position Details

🔹 Position : Senior PPC / Media Buying Specialist

📍 Location : Remote / Hybrid (India)

💼 Type : Full-Time (Immediate Joining Preferred)

💰 Salary : (Competitive, based on market and experience)

Key Responsibilities

Strategy, Execution, & Optimization

Channel Ownership : Own the full lifecycle of all paid media campaigns across key platforms including Google Ads (Search, Display, YouTube), Meta Ads, and Campaign Manager, with a focus on B2B lead generation.

SaaS Strategy : Develop and execute advanced full-funnel PPC strategies tailored specifically for a SaaS product (including brand, competitor, high-intent, and retargeting campaigns), emphasizing conversions that lead to high Customer Lifetime Value (LTV).

Budget Management : Rigorously manage and optimize multi-million rupee budgets, performing daily and real-time bid adjustments and budget reallocation to ensure maximum Return on Ad Spend (ROAS) and efficient Cost Per Acquisition (CPA).

Creative Testing : Partner with the Content and Design teams to design, launch, and rapidly A / B test ad copy, creative assets, and landing page elements to continuously improve Quality Scores and conversion rates.

Tracking, Analysis, & Reporting

Attribution & Tracking : Lead the implementation and management of advanced tracking and attribution systems (including Conversion API, Google Tag Manager, and UTM tagging) to ensure accurate multi-touch attribution from ad click to trial sign-up and pipeline creation.

Data Analysis : Conduct deep performance analysis using Google Analytics and other specialized analytics tools to generate clear, actionable insights and forecasts for stakeholders.

Forecasting & Reporting : Provide regular, detailed reports on campaign performance, budget pacing, and future spend recommendations, tying campaign success directly to business outcomes (MRR / ARR).

Requirements

SaaS Sector Experience is Mandatory : 5+ years of hands-on experience running and scaling PPC campaigns, with a minimum of 2 years dedicated to a B2B or Enterprise SaaS product.

Platform Mastery : Expert-level proficiency in managing large-scale campaigns across Google Ads and Meta Ads Manager is required.

Technical Skills : Strong understanding of conversion tracking implementation, audience segmentation, bidding algorithms, and the sales cycle complexity unique to SaaS.

Analytical Prowess : Must be highly analytical with advanced proficiency in MS Excel / Google Sheets for data manipulation and pivot table creation.

Certifications : Current Google Ads certifications (Search, Measurement) are strongly preferred.

📞 Ready to apply?

📱 WhatsApp your resume to 9929152888

📩 Or email at u@throttll.com