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Media Planner & Buyer – Digital & Programmatic Media
KapivaBengaluru, Karnataka, India10 days ago
Job descriptionDefine clear campaign objectives and KPIs tied to brand metrics such as reach, recall, Build detailed media plans and forecasts in alignment with brand goals, product launches, and Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and Monitor campaign performance in real time, identify optimization opportunities, and adjust Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings. Build and maintain relationships with media platforms, publishers, and agency partners. Stay ahead of industry trends, ad-tech developments, and evolving platform capabilities to drive 5+ years of experience in digital media buying with a strong emphasis on branding / awareness Proven ability to manage large budgets (₹1 Cr+ / month) and deliver measurable brand Deep expertise in Google Ads (especially YouTube and Display) for branding purposes. Strong understanding of media strategy, funnel-based planning, audience segmentation, and Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Exceptional storytelling and presentation skills – ability to translate complex results into Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand Prior experience working in media agencies on digital executions. Experience in FMCG / D2C categories or working with digital-first consumer brands. Familiarity with third-party measurement solutions (e.g., Nielsen, MOAT, Brand Lift Studies). Strong negotiation skills and experience managing vendor / platform relationships.
Job Title : Senior Media Buyer – Branding & Digital Campaigns
Location : Bengaluru
Experience : Minimum 5 years in digital media planning and buying
Budget Experience : ₹1 Cr+ monthly digital budgets
About Kapiva
Kapiva is a modern Ayurvedic nutrition brand committed to delivering high-quality, natural wellness solutions rooted in traditional Indian knowledge. Backed by top VC firms and led by industry veterans from McKinsey, Uniqlo, Hotstar, and Myntra, we are scaling across both online and offline platforms. As we expand our brand footprint, we’re seeking a strategic and experienced media buyer to lead our branding campaigns and elevate Kapiva to the next level.
Role Summary
We are seeking a senior media buyer with a proven track record of executing large-scale digital
branding campaigns. This role will require deep platform expertise (especially Google Ads), strategic goal-setting, and performance articulation. The ideal candidate will have experience managing high- budget campaigns (₹1 Cr+ / month), leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.
Key Responsibilities
- Strategize, plan, and execute high-budget digital branding campaigns across Google Ads
YouTube, Display), Meta, Programmatic, and OTT platforms.
engagement, and perception.
seasonal marketing initiatives.
optimal delivery.
strategies to maximize impact.
innovation in brand media planning.
Must-Have Qualifications
campaigns.
outcomes.
brand metrics.
Analytics, Google Ads, DV360, Meta Ads Manager, and Excel / Sheets.
actionable insights for leadership teams.
safety tools.
Preferred Skills :
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Media Buyer • Bengaluru, Karnataka, India
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